We designed the product logos for Salomon's new 2014/2015 snowboard boots which recently hit the market. The lineup includes logos for Launch, Triumph, Dialogue, Faction and Lily (women's). For inspiration we went back to old school skate influences, vintage mountain wear and streetwear to create these retro, timeless designs. Our work includes the product logo, as well as the appliqué process, which is how the logo is constructed and applied to textiles. Check out the final product here.
A screenshot to, you know, prove that we're really on the homepage.
Though some of us here at Jacknife may be self-proclaimed foodies, we are actually in the business of design so this post is going to be featuring just that: the space at Wilbur Mexicana. We had the privilege of doing the branding identity for Wilbur, a new Mexican restaurant on King West in downtown Toronto.
Wilbur officially opened the doors to it's bright, minimalist space just yesterday, with finishing touches still being put on. We love the white marble, neutral tones and pops of yellow in the space, which also boasts a ton of natural light. A common character throughout the restaurant is the moustached face of Wilbur Scoville, pharmacist and founder of the Scoville Scale used for measuring spice levels in peppers. (Note: we loved seeing his progressing facial expressions to show the spiciness of the salsas).
We also loved seeing local artist, Justin Broadbent's custom work in the restaurant, and learned that he will be doing another piece, and we look forward to seeing it. Some of our other favourite aspects of Wilbur: chilled toilet paper in the mens restroom (sorry, ladies!), vintage soda dispensers, the nearly one hundred different hot sauces. Oh, and how could we forget the custom tile piece on the ground as you walk in. It pays homage to the pharmacy and year that Wilbur invented his famous scale.
Up next on our list: eating some of their delicious tacos! Be sure to check out Wilbur Mexicana yourself.
We are excited to announce our collaboration with Victoria Jones for a 2016 M3 Snowboard. Vicki is a UK based surfer and illustrator who focuses on designs for athletic wear and boards. We love her imaginative style, which often encompasses hand drawn illustrations mixed with digital overlays and we can't wait for you to see what we create for 2016.
Given the recent Strategy Online article and interview with Jacknife partner Michael Richardson on our branding work for Wilbur [read here], a soon-to-open restaurant on King Street West, we thought people might be interested in getting a closer look. The Strategy Online story explains the origins of the moustachioed professor Scoville, but the images below will give you a closer look at the branding.
The restaurant's set to open quite soon and if you're in the neighbourhood pass by the front and you'll probably catch a glimpse of the crew working diligently to get everything up. While you're waiting for the doors to open, get over to Wilbur Mexicana's website and join their mailing list.
During a recent trip to California, we stopped in to visit the fine folks from Troy Lee Designs at their ranch in Corona. As it turned out Troy wasn’t there. He was layed up in the hospital after a pretty serious MX crash. During our meeting with the rest of the TLD team we heard some great stories, one in particular was about Troy sawing his cast off to get back to work. Freshly inspired by the tour of his custom paint studio we felt the need to craft a little get well gift. Maybe it will help remove and itchy cast someday or find a spot on his wall.
When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself to recognize him and his sacrifice.
Our idea was to fashion Gilmore a commemorative medal - designed by the team & custom-built, but as we wanted to allow other Canadians who had followed him to lend a hand too, we started an Indiegogo crowdfunding campaign. Hundreds of Canadians came through, quickly raising the required money in 14 days and sending along messages of appreciation for the Gilmore.
We designed the medal to feature interlocking components of Western Maple burl, gold, and silver; a box of Canadian maple for display, and a leather ribbon with the names of the donors laser-etched into it.
With the help of a number of partners providing craftsmanship, labour, and materials, were able to have it ready for Gilmore's visit on May 14. Gilmore met with the students of King Edward School in Kitchener, Ontario, where he was presented with the medal and told the story of his Olympic adventure.
The Scott LCG goggle makes it first appearance on the Formula 1 circuit, appearing in these spectacular shots of Sebastien Vettel's Red Bull pit crew at the 2014 Spanish Grand Prix (at Circuit de Barcelona-Catalunya), courtesy of Pitpass. The Jacknife-designed goggle was designed specifically with high-performance and extreme conditions in mind, and there's little more tense or adrenaline-filled space than a Formula 1 pit stop! Take a look at the Goggle in further detail here.
For more images of the Spanish Grand Prix, check out the excellent galleries at Pitpass.