Ontario's Lottery & Gaming (OLG) marked the 40th anniversary of Wintario, the first provincial lottery game in Ontario, on May 3rd at Yonge-Dundas Square in Toronto. The event also doubled as a soft launch of the newly unveiled OLG corporate brand in partnership with The Hive..
We worked in partnership with The Hive to develop a refreshed brand position that simply and boldly embodies the positive values of a modernized OLG: relevant, community focused and touching the lives of all Ontarians. For 40 years OLG has passed on 100% of proceeds to the people of Ontario, and this year they are a presenting partner of the TORONTO 2015 Pan Am Games and Parapan Am Torch Relay.
We worked closely with OLG and The Hive to create a refreshed design system and brand standards that included logo & name evolution, new graphic communication assets, such as the “All for Here” family of seals, and overall tone, look & feel direction for the OLG corporate brand applied to a wide spectrum of branded touch points.