When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself to recognize him and his sacrifice.
Our idea was to fashion Gilmore a commemorative medal - designed by the team & custom-built, but as we wanted to allow other Canadians who had followed him to lend a hand too, we started an Indiegogo crowdfunding campaign. Hundreds of Canadians came through, quickly raising the required money in 14 days and sending along messages of appreciation for the Gilmore.
We designed the medal to feature interlocking components of Western Maple burl, gold, and silver; a box of Canadian maple for display, and a leather ribbon with the names of the donors laser-etched into it.
With the help of a number of partners providing craftsmanship, labour, and materials, were able to have it ready for Gilmore's visit on May 14. Gilmore met with the students of King Edward School in Kitchener, Ontario, where he was presented with the medal and told the story of his Olympic adventure.
The Scott LCG goggle makes it first appearance on the Formula 1 circuit, appearing in these spectacular shots of Sebastien Vettel's Red Bull pit crew at the 2014 Spanish Grand Prix (at Circuit de Barcelona-Catalunya), courtesy of Pitpass. The Jacknife-designed goggle was designed specifically with high-performance and extreme conditions in mind, and there's little more tense or adrenaline-filled space than a Formula 1 pit stop! Take a look at the Goggle in further detail here.
For more images of the Spanish Grand Prix, check out the excellent galleries at Pitpass.
Strange things are done under the Scarborough sun: the untold story of a logo uniting Evil Knievel, Woodstock, a Southern Ontario escarpment, and a four-stringed Polynesian guitar.
Red Bull Thre3style continues scratching, head-nodding & marching across the globe, bringing the best in global beats culture to appreciative audiences. Here's some posters designed for the Japan leg of the series in Fukuoka, Nagoya, Osaka, Tokyo and Sapporo (based on the World Guide we created.)
There are still plenty of events left this summer: check out if your country's on the list here!
Jacknife is featured in the most recent issue (June 2014) of AppliedArts with a story by Chris Daniels on 3 ad/design agencies that are leading a new order of smaller multi-disciplinary shops.
The New Order
by Chris Daniels
Agency giants such as Young & Rubicam, BBDO and DDB have long had a major presence in the Canadian advertising industry. But three smaller firms run by industry veterans — some former execs of these multinationals — have ambitions of shaking up the agency order.
The firms have won business for both global brands as well as rising tech players. Their work is as likely to be of a product design as it is a billboard; an online video as it is a 30-second TV ad; or a retail store reimagining as it is a sales promotion. And to call these independently owned shops “boutique” is a misnomer; they have all recently grown in size and have no plans of stopping.
Pick up the issue of AppliedArts at newstands or check out some of the work online.
The Scott Symbol helmet launched this year as a Scott premium snow-sports helmet.
Taking structural and styling cues from the paper creases in origami, we designed the helmet from the inside out, creating a series of 360 channels to dump heat and moisture from the perimeter of the helmet up to the adjustable vent holes.
We incorporated a "MIPS" inner membrane that rotates and deflects impacts to reduce concussions. (For more on the MIPS team, check out Seb Michaud, Jeremie Heitz and Stefan Hausl have to say.)
The orange band on the brow interfaces with the wearer's goggle to allow facial heat and moisture to escape.
Here's our senior designer Victor testing the helmet out in France.
We're big Olympic fans at Jacknife. When we saw Gilmore Junio give up his spot to allow Denny Morrison to race instead (and bring home a silver medal), we were inspired to do something special for Gilmore to recognize his incredible personal sacrifice.
We started an Indiegogo campaign, and hundreds of Canadians came through, quickly raising the required money in 14 days. Now we're in the process of building the medal, visit thanksgilmore.ca to follow our progress!
For our one year anniversary, we took to Toronto's Chinatown for dim sum. In all the raucous celebration, orders were placed, and we wound up facing a table of bamboo skyscrapers.