We are excited to announce our collaboration with Victoria Jones for a 2016 M3 Snowboard. Vicki is a UK based surfer and illustrator who focuses on designs for athletic wear and boards. We love her imaginative style, which often encompasses hand drawn illustrations mixed with digital overlays and we can't wait for you to see what we create for 2016.
Given the recent Strategy Online article and interview with Jacknife partner Michael Richardson on our branding work for Wilbur [read here], a soon-to-open restaurant on King Street West, we thought people might be interested in getting a closer look. The Strategy Online story explains the origins of the moustachioed professor Scoville, but the images below will give you a closer look at the branding.
The restaurant's set to open quite soon and if you're in the neighbourhood pass by the front and you'll probably catch a glimpse of the crew working diligently to get everything up. While you're waiting for the doors to open, get over to Wilbur Mexicana's website and join their mailing list.
During a recent trip to California, we stopped in to visit the fine folks from Troy Lee Designs at their ranch in Corona. As it turned out Troy wasn’t there. He was layed up in the hospital after a pretty serious MX crash. During our meeting with the rest of the TLD team we heard some great stories, one in particular was about Troy sawing his cast off to get back to work. Freshly inspired by the tour of his custom paint studio we felt the need to craft a little get well gift. Maybe it will help remove and itchy cast someday or find a spot on his wall.
When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself to recognize him and his sacrifice.
Our idea was to fashion Gilmore a commemorative medal - designed by the team & custom-built, but as we wanted to allow other Canadians who had followed him to lend a hand too, we started an Indiegogo crowdfunding campaign. Hundreds of Canadians came through, quickly raising the required money in 14 days and sending along messages of appreciation for the Gilmore.
We designed the medal to feature interlocking components of Western Maple burl, gold, and silver; a box of Canadian maple for display, and a leather ribbon with the names of the donors laser-etched into it.
With the help of a number of partners providing craftsmanship, labour, and materials, were able to have it ready for Gilmore's visit on May 14. Gilmore met with the students of King Edward School in Kitchener, Ontario, where he was presented with the medal and told the story of his Olympic adventure.
The Scott LCG goggle makes it first appearance on the Formula 1 circuit, appearing in these spectacular shots of Sebastien Vettel's Red Bull pit crew at the 2014 Spanish Grand Prix (at Circuit de Barcelona-Catalunya), courtesy of Pitpass. The Jacknife-designed goggle was designed specifically with high-performance and extreme conditions in mind, and there's little more tense or adrenaline-filled space than a Formula 1 pit stop! Take a look at the Goggle in further detail here.
For more images of the Spanish Grand Prix, check out the excellent galleries at Pitpass.
Strange things are done under the Scarborough sun: the untold story of a logo uniting Evil Knievel, Woodstock, a Southern Ontario escarpment, and a four-stringed Polynesian guitar.
Red Bull Thre3style continues scratching, head-nodding & marching across the globe, bringing the best in global beats culture to appreciative audiences. Here's some posters designed for the Japan leg of the series in Fukuoka, Nagoya, Osaka, Tokyo and Sapporo (based on the World Guide we created.)
There are still plenty of events left this summer: check out if your country's on the list here!
Jacknife is featured in the most recent issue (June 2014) of AppliedArts with a story by Chris Daniels on 3 ad/design agencies that are leading a new order of smaller multi-disciplinary shops.
The New Order
by Chris Daniels
Agency giants such as Young & Rubicam, BBDO and DDB have long had a major presence in the Canadian advertising industry. But three smaller firms run by industry veterans — some former execs of these multinationals — have ambitions of shaking up the agency order.
The firms have won business for both global brands as well as rising tech players. Their work is as likely to be of a product design as it is a billboard; an online video as it is a 30-second TV ad; or a retail store reimagining as it is a sales promotion. And to call these independently owned shops “boutique” is a misnomer; they have all recently grown in size and have no plans of stopping.
Pick up the issue of AppliedArts at newstands or check out some of the work online.