Branding

Booktrack Visual Identity (Project)

Booktrack is the ebook brand with a twist. Every book available on the platform has its own original soundtrack; score and sound effects that sync to your reading speed while you read. More engaging than audiobooks, a new spin on traditional reading experiences, Booktrack is a new entertainment medium that enables people to read, create…

Re-branding Arc Productions (Journal)

We’re happy to present our most up to date work with Arc Productions – who recently just moved across the street from us! Make sure to check out their new location and follow them on Facebook and Twitter! / About the Brand Arc Productions is one of the largest animation studios in Canada that creates spectacular CG…

Mark McMorris Visual Identity (Project)

Mark McMorris is a professional Canadian snowboarder and olympic medalist from Regina, Saskatchewan. He specializes in slopestyle and big air events winning back-to-back gold medals in the 2012 and 2013 Winter X Games. Since 2013 he has starred in the Red Bull / MTV reality series with his brother Craig called McMorris and McMorris. All…

Re-branding Mr. X (Project)

MR. X is an award-winning Visual Effects company that thrives on crafting creative solutions to seemingly-impossible scripted moments in film and television. The team has a long, long list of credits including some of our favourites Pompeii, Robocop, Noah, Vikings, Fight Club and Pacific Rim. Starting with our strategic team, we developed new brand positioning and then…

Our Partnership with Pride at Work Canada (Journal)

Take a look at our recent work created with Pride at Work Canada! Pride at Work Canada empowers employers to foster work-place cultures that recognize LGBT employees as an important part of a diverse and effective workplace. They achieve this through dialogue, education and leadership. / About the Brand Founded in 2008 by a group…

Meet: GrowWise – Medical Cannabis Education (Journal)

We’re happy to present our most up to date work with GrowWise! GrowWise currently has opened their first Toronto based Education Centre, with plans to open more locations. Be sure to follow them on Twitter and Facebook to keep up to date with medical cannabis information! / About The Brand GrowWise is a team of medical…

Mark McMorris Identity (Journal)

Almost a year ago today we met Jasen Isaacs, Mark McMorris’s agent in Denver to discuss Mark’s personal branding needs. At the time Mark was training to compete in the Sochi Olympics, but was already making a big scene within the snowboarding world. A few short months after our initial meet we were kicking off the project…

Smarter. Faster. Tougher. (Project)

In preparation for the 2015 Pan Am Games, the Design Exchange set up shop in Toronto’s historic Distillery District. The exhibit, Smarter. Faster. Tougher. examined the overlapping relationship between fashion and technology in the world of athletic wear. Jacknife united these topics through a visual system based on a universally recognizable link: laundry instructions. In addition to…