Communications

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

Elevated Office Solutions (Project)

Tayco is a leading office solutions provider who needed to demonstrate a more progressive, innovative brand expression to stand out in a crowded landscape. Tayco has always offered great value for customers, but were perceived in the market at a “Tier B” brand. The ask was to build greater awareness with key influencers while starting…

Our Partnership with Pride at Work Canada (Journal)

Take a look at our recent work created with Pride at Work Canada! Pride at Work Canada empowers employers to foster work-place cultures that recognize LGBT employees as an important part of a diverse and effective workplace. They achieve this through dialogue, education and leadership. / About the Brand Founded in 2008 by a group…

Under Construction: A Blueprint to Glamour (Project)

Our relationship with Square One, the largest shopping centre in the West GTA, started 2 years ago when we took on the full rebrand to help position Square One as a premiere fashion destination. With extensive renovations underway at Square One, the challenge was to embrace the development and to build anticipation to the high end…

How Cats Ruined the Economy (Project)

Jacknife had the honour of art directing the 2015 awards issue of Applied Arts. Reflecting on our shared everyday experiences, we chose a theme area we could all agree is becoming less blessing and more curse: digital distraction. Editorial content, including our own feature think-piece focused on the ever-advancing march of technology into even our…

LCBO The Trend Report (Project)

This retail promotion for the Liquor Control Board of Ontario [LCBO] features the latest trends in beverage alcohol. Designed to appeal to social urbanites who love experimenting with new products and entertaining, this integrated campaign was stylish from its chic “magazine” advertising insert to the store P.O.P. signage. The magazine gave customers an exciting look…

Open Doors Open Minds (Project)

Bridgepoint Health is a hospital treating people living with complex chronic disease and disability. In this particular reporting year it had opened their doors to the community and stakeholders, hosting a series of open houses where one could learn more personally about the hospital, and its planned vision for the future. The report, themed “Open…

Rotman Fundraising Campaign (Project)

Rotman School of Management at the University of Toronto embarked on a mission to raise $200 million for a new facility and to better serve a growing student population. Rotman needed added awareness of the campaign in the school and in the business community, aiming to inspire more donor support. Utilizing a hallway on the…