Design

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

For Better Living. (Project)

It’s been a banner time for advocates of medical cannabis. Federal legislation created a new market essentially overnight triggering a ‘green rush’ in the Great White North. Despite the legal status of the category, a lingering stigma surrounding marijuana had many of the early entrants trying to legitimize their place in the medical community. A…

Elevated Office Solutions (Project)

Tayco is a leading office solutions provider who needed to demonstrate a more progressive, innovative brand expression to stand out in a crowded landscape. Tayco has always offered great value for customers, but were perceived in the market at a “Tier B” brand. The ask was to build greater awareness with key influencers while starting…

Jacknife's Holiday Gift Guide

Jacknife Holiday Gift Guide (Journal)

Make holiday shopping better(er), buy your loved ones cool stuff created by Jacknife. We’ve got something for everyone on your list…. Already blessed with the ultimate gift, all this lucky dude needs is a few Jacknife essentials to make his hectic life a little bit easier. Give him a quiet Sunday morning on the ice…

Weston Bakeries Branded Environment (Project)

Weston Bakeries Project “Re-Fresh” is contemporary and engaging mix of the bakery’s storied history and the future of baking culture. We are excited to share their head office redesign! Using the corporate theme of Fresh Forward and through deconstructing Weston Bakeries key brands (Wonder, Country Harvest and D’Italiano) to have a new and modern approach, we created…

Lunatik Athletiks Socks (Journal)

When Kelly the passionate founder and CEO of Lunatik Athletiks approached us she was on a mission to change the compression sock market from dull and dreary to lively and energetic. She explained to us how Lunatik Athletiks is committed to creating synergies of fabulous design with medical efficacy so you can express your unique…

Trek 2016 Cycling Apparel (Project)

Trek/Bontrager invited us down to Wisconsin to talk about the evolving needs of their road cycling customer. The approach was to collaborate on 4 new lines of apparel that blurred the intersection between lifestyle, fashion and performance. We worked tirelessly to integrate purposeful cut and sew patterns, appropriate graphics and functional details into the 2016…

Thule (Project)

GoPro cameras have an infinite amount of set-ups to capture an endless amount of shots. For most shooters, this means sorting through a bottomless bag of straps, clips and batteries. Thule USA asked Jacknife to help get the GoPro user organized. From pro shooters to weekend warriors, we looked deeply into users needs and the…