Digital

Under Construction: A Blueprint to Glamour (Project)

Our relationship with Square One, the largest shopping centre in the West GTA, started 2 years ago when we took on the full rebrand to help position Square One as a premiere fashion destination. With extensive renovations underway at Square One, the challenge was to embrace the development and to build anticipation to the high end…

SecurU (Project)

SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue. SecurU tasked Jacknife with providing the brand with a foundation that…

Georgian Partners Branding (Project)

Toronto venture capital firm Georgian Partners needed a new look. The firm’s branding was unrepresentative of its organizational spirit and its mission: to help finance vibrant start-up and enterprise software successes, like Shopify and Vision Critical. Analysis of analytics data revealed that most visitors to the site arrived via name-searches for team members, so their…

Rush Hour Redefined (Project)

A complete identity system was created in the months leading up to the inaugural Toronto Triathlon Festival, the world’s only triathlon course that surges directly through the heart of a major metropolitan centre. The system’s focal point is a bold monogram forged from the visual language of street signage. Given the event’s central location, programme…

Sotawall Rebrand (Project)

Sota Glazing Inc. has been a premier fabricator and innovator of unitized curtain wall systems for a quarter century. With their 25th year approaching and a new state-of-the-art production facility, the company enlisted Jacknife to help relaunch as Sotawall. The ask: reimagine the brand so it reflects the high standard of the Sotawall experience. The…

Origins Short Films (Project)

Stoli commissioned Jacknife to co-create a collection of short films for ORGNL.TV exploring the origins of true originals in the worlds of Art, Music, Fashion, Taste & Technology. Each film is a tongue-in-cheek recounting of a fictional moment of discovery told with the unique vision of our handpicked filmmakers: Julian van Mill, Hector Herrera, Nicolas Kadima, and…

Digital (Capability)

The Internet Is (Mostly) Not Terrifying Your online presence: Most Important Marketing Tool You Have and Most Terrifying Marketing Tool You Have. Web standards and technologies are constantly moving targets. Complexity can cloud even the simplest of adjustments. Jacknife’s process for driving development forward and our deep understanding of the medium will give you the…

TV Day Event Design (Project)

TV Day is an annual conference developed by the Television Bureau of Canada. The conference is designed to bring Canadian media & marketing professionals together to celebrate the power of TV, discuss research and current statistics about TV’s ability to reach consumers and most importantly, discuss how TV and social media co-exist. The TVB hired…