Environments

Ace Bakery Branded Environment (Project)

ACE bakery came to us with a quest to help revamp their corporate office—which was becoming a bit stale—into a space that celebrates their employees and their products. So we dove right in. Because ACE is a younger company and doesn’t yet have extensive historical roots, the branding of their new headquarters hinged on its…

Weston Bakeries Branded Environment (Project)

Weston Bakeries came to us with a quest to give their out-of-date office space a much-needed facelift. With the concept of “fresh forward,” we began to unearth 100 years a of history, images, and archived relics that served as the core of the design. The challenge was to create an engaging space that energized those…

Smarter. Faster. Tougher. (Project)

In preparation for the 2015 Pan Am Games, the Design Exchange set up shop in Toronto’s historic Distillery District. The exhibit, Smarter. Faster. Tougher. examined the overlapping relationship between fashion and technology in the world of athletic wear. Jacknife united these topics through a visual system based on a universally recognizable link: laundry instructions. In addition to…

Union Juice in BlogTO (Journal)

Union Juice just launched their bigger, second location at John and Adelaide in Toronto with some coverage by BlogTO. Jacknife handled the branding and environmental design for this quick serve restaurant alternative which serves up fresh, healthy and nutritious options with a focus on made to order juices, smoothies, panini sandwiches, salads and other healthy snacks….

Rotman Fundraising Campaign (Project)

Rotman School of Management at the University of Toronto embarked on a mission to raise $200 million for a new facility and to better serve a growing student population. Rotman needed added awareness of the campaign in the school and in the business community, aiming to inspire more donor support. Utilizing a hallway on the…

Union Juice Branding (Project)

With smoothie counters and Açaí bowls rapidly gaining a cult following, a juice company seeking to create an elevated experience engaged us to help them build a brand based on notions of community, design, and freshness. We conceived a brand narrative told through spaces that evoked a community feel and connected stores to their locales…

Rebranding An Icon (Project)

In 2014, after nearly four decades of business, Second Cup was faced with a stark reality: it was an aging brand in a crowded marketplace with consumers trending away from its offerings. The company realized it was losing relevance with both its core audience and with younger coffee drinkers. An enduring economic downturn, increasing competition, decreasing…

Wilbur Brand Launch (Project)

Wilbur Mexicana is a Mexican restaurant in the Fast Casual category, an emerging Canadian market that offers a higher quality dining experience than the typical QSR format we’ve become accustomed to. With little connection to Mexican cuisine, founders Will and Baird Cumberland recognized they would have a difficult time competing in a category dominated by…