Environments

Weston Bakeries Branded Environment (Project)

Weston Bakeries Project “Re-Fresh” is contemporary and engaging mix of the bakery’s storied history and the future of baking culture. We are excited to share their head office redesign! Using the corporate theme of Fresh Forward and through deconstructing Weston Bakeries key brands (Wonder, Country Harvest and D’Italiano) to have a new and modern approach, we created…

Smarter. Faster. Tougher. (Project)

In preparation for the 2015 Pan Am Games, the Design Exchange set up shop in Toronto’s historic Distillery District. The exhibit, Smarter. Faster. Tougher. examined the overlapping relationship between fashion and technology in the world of athletic wear. Jacknife united these topics through a visual system based on a universally recognizable link: laundry instructions. In addition to…

Union Juice in BlogTO (Journal)

Union Juice just launched their bigger, second location at John and Adelaide in Toronto with some coverage by BlogTO. Jacknife handled the branding and environmental design for this quick serve restaurant alternative which serves up fresh, healthy and nutritious options with a focus on made to order juices, smoothies, panini sandwiches, salads and other healthy snacks….

Rotman Fundraising Campaign (Project)

Rotman School of Management at the University of Toronto embarked on a mission to raise $200 million for a new facility and to better serve a growing student population. Rotman needed added awareness of the campaign in the school and in the business community, aiming to inspire more donor support. Utilizing a hallway on the…

Union Juice Branding (Project)

Modern. Energy. Community. Versatile. Fresh. Super Cool. Our brief for crafting a brand identity and environment for the new juice bar Union Juice. In the highly competitive juice landscape, Union Juice is more than a pick up and go juice bar it is a highly considered modern space that is functional, energetic and stylish. Union…

Rebranding An Icon (Project)

Long before the ubiquitous green haired caffeine mermaid from Seattle arrived north of the border, most Canadian coffee lovers satisfied their java cravings at one of 450 Second Cup outlets across the nation. Facing fierce competition from both multinational rivals and the hey-where-the-heck-did-that-come-from rise of indie coffee culture, the pioneering home grown coffee brand recognized…

Wilbur Brand Launch (Project)

Wilbur Mexicana is a Mexican restaurant in the Fast Casual category, an emerging Canadian market that offers a higher quality dining experience than the typical QSR format we’ve become accustomed to. With little connection to Mexican cuisine, founders Will and Baird Cumberland recognized they would have a difficult time competing in a category dominated by…

Corporate Environments (Capability)

From back office to store front Remember that old job where you sat in a cubicle with the inspirational ‘Positivity’ poster of the guy at the top of the mountain with his arms risen in triumph and silhouetted by the rising sun? Nah, us neither. But you can picture it can’t you. Uninspired. Tired. Soul…