Graphic Design

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

Lunatik Athletiks Socks (Journal)

When Kelly the passionate founder and CEO of Lunatik Athletiks approached us she was on a mission to change the compression sock market from dull and dreary to lively and energetic. She explained to us how Lunatik Athletiks is committed to creating synergies of fabulous design with medical efficacy so you can express your unique…

Trek 2016 Cycling Apparel (Project)

Trek/Bontrager invited us down to Wisconsin to talk about the evolving needs of their road cycling customer. The approach was to collaborate on 4 new lines of apparel that blurred the intersection between lifestyle, fashion and performance. We worked tirelessly to integrate purposeful cut and sew patterns, appropriate graphics and functional details into the 2016…

Thule (Project)

GoPro cameras have an infinite amount of set-ups to capture an endless amount of shots. For most shooters, this means sorting through a bottomless bag of straps, clips and batteries. Thule USA asked Jacknife to help get the GoPro user organized. From pro shooters to weekend warriors, we looked deeply into users needs and the…

Smarter. Faster. Tougher. (Project)

In preparation for the 2015 Pan Am Games, the Design Exchange set up shop in Toronto’s historic Distillery District. The exhibit, Smarter. Faster. Tougher. examined the overlapping relationship between fashion and technology in the world of athletic wear. Jacknife united these topics through a visual system based on a universally recognizable link: laundry instructions. In addition to…

Georgian Partners Branding (Project)

Toronto venture capital firm Georgian Partners needed a new look. The firm’s branding was unrepresentative of its organizational spirit and its mission: to help finance vibrant start-up and enterprise software successes, like Shopify and Vision Critical. Analysis of analytics data revealed that most visitors to the site arrived via name-searches for team members, so their…

Proud to join OLG as it celebrates the big 4-0 (Journal)

Ontario’s Lottery & Gaming (OLG) marked the 40th anniversary of Wintario, the first provincial lottery game in Ontario, on May 3rd at Yonge-Dundas Square in Toronto. The event also doubled as a soft launch of the newly unveiled OLG corporate brand in partnership with The Hive.. We worked in partnership with The Hive to develop a…

Meet: Union Juice (Journal)

We’re really excited for the first Union Juice to open end of April at 382 Bloor Street, in the Annex. Be sure to follow @unionjuice on instagram, and @getunionjuice on Twitter for updates! / What We Did Naming and strategic brand positioning Brand Identity Created an extensive brand expressions guide that detailed the brand’s positioning, identity guidelines, brand applications, experiential…