Illustration

Weston Bakeries Branded Environment (Project)

Weston Bakeries Project “Re-Fresh” is contemporary and engaging mix of the bakery’s storied history and the future of baking culture. We are excited to share their head office redesign! Using the corporate theme of Fresh Forward and through deconstructing Weston Bakeries key brands (Wonder, Country Harvest and D’Italiano) to have a new and modern approach, we created…

Mark McMorris Visual Identity (Project)

Mark McMorris is a professional Canadian snowboarder and olympic medalist from Regina, Saskatchewan. He specializes in slopestyle and big air events winning back-to-back gold medals in the 2012 and 2013 Winter X Games. Since 2013 he has starred in the Red Bull / MTV reality series with his brother Craig called McMorris and McMorris. All…

Rebranding An Icon (Project)

Long before the ubiquitous green haired caffeine mermaid from Seattle arrived north of the border, most Canadian coffee lovers satisfied their java cravings at one of 450 Second Cup outlets across the nation. Facing fierce competition from both multinational rivals and the hey-where-the-heck-did-that-come-from rise of indie coffee culture, the pioneering home grown coffee brand recognized…

Earth Hour Poster (Project)

More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. We teamed up with John St Advertising…

Do The Happy Campaign (Project)

With the non-profit marketplace aggressively battling for attention, causes don’t just put out campaigns anymore, they “own” calendar months. SickKids wanted to own one in the GTA too – for children’s health. The strategy? Create and implement a yearly, fully integrated and scalable fundraising education and awareness campaign in the month of May that galvanizes…

Event Design & Advertising (Project)

Shift Disturbers is a one day annual event, a mash-up of visionary speakers from the worlds of advertising, art and design. For the 2010 event we created all communications including video content, environmental graphics and print and online advertising. We were creatively inspired by the way advertising, art and design “groupies” often idolize the speakers…

Design Thinkers Event (Project)

DesignThinkers is an annual, two-day design conference hosted by the Association of Registered Graphic Designers of Ontario (RGD Ontario). Attracting over 1,000 participants, it’s Canada’s largest, most important graphic design event and provides a forum for professionals from several areas of the marketing and creative mix to listen, learn and interact with peers from across…

Limited Edition Scrimshaw Blade (Project)

Working with a highly celebrated Scrimshaw artist from Maine, Jacknife created a series of limited edition Scrimshaw Mariner Knives for a select group of sea-faring clients, friends and urban marauders. Every knife was hand-etched in bone using a classic black and white style, protected with several coats of archival wax and packaged in a custom hand assembled cotton bag. Being the superstitious…