Packaging

For Better Living. (Project)

It’s been a banner time for advocates of medical cannabis. Federal legislation created a new market essentially overnight triggering a ‘green rush’ in the Great White North. Despite the legal status of the category, a lingering stigma surrounding marijuana had many of the early entrants trying to legitimize their place in the medical community. A…

Lunatik Athletiks Socks (Journal)

When Kelly the passionate founder and CEO of Lunatik Athletiks approached us she was on a mission to change the compression sock market from dull and dreary to lively and energetic. She explained to us how Lunatik Athletiks is committed to creating synergies of fabulous design with medical efficacy so you can express your unique…

Union Juice in BlogTO (Journal)

Union Juice just launched their bigger, second location at John and Adelaide in Toronto with some coverage by BlogTO. Jacknife handled the branding and environmental design for this quick serve restaurant alternative which serves up fresh, healthy and nutritious options with a focus on made to order juices, smoothies, panini sandwiches, salads and other healthy snacks….

Rebranding An Icon (Project)

Long before the ubiquitous green haired caffeine mermaid from Seattle arrived north of the border, most Canadian coffee lovers satisfied their java cravings at one of 450 Second Cup outlets across the nation. Facing fierce competition from both multinational rivals and the hey-where-the-heck-did-that-come-from rise of indie coffee culture, the pioneering home grown coffee brand recognized…

Wilbur Brand Launch (Project)

Wilbur Mexicana is a Mexican restaurant in the Fast Casual category, an emerging Canadian market that offers a higher quality dining experience than the typical QSR format we’ve become accustomed to. With little connection to Mexican cuisine, founders Will and Baird Cumberland recognized they would have a difficult time competing in a category dominated by…

WIND Brand Launch (Project)

The launch of WIND Mobile marked the beginning of fundamental change within the Canadian wireless landscape. Built on actual conversations happening among Canadians who are passionate about improving the level of wireless service in this country, WIND provides voice, text and data services to their customers and engages with them directly to jointly create a…

Stalk & Barrel Brand & Packaging (Project)

With past successes in the US market, craft distillery Stillwaters set out to launch a premium brand of whiskies headlined by Canada’s second-ever single malt whisky. Strategically, Stillwaters had a huge advantage in transparency of process and quality of product. Naming exercises concentrated on the holistic grain-to-glass approach employed at the distillery. Similarly, a simple…