Websites

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

Booktrack Visual Identity (Project)

Booktrack is the ebook brand with a twist. Every book available on the platform has its own original soundtrack; score and sound effects that sync to your reading speed while you read. More engaging than audiobooks, a new spin on traditional reading experiences, Booktrack is a new entertainment medium that enables people to read, create…

Re-branding Mr. X (Project)

Mr. X—an award-winning visual effects company that’s behind well-known favourites like Pompeii, Robocop, and Fight Club—has been around for over 10 years. Their business is understandably niche, and their site, along with their branding, was quite dated—which, for a visual company, didn’t reflect the incredibly evocative nature of their work. They knew they needed to…

Mark McMorris Identity (Journal)

Almost a year ago today we met Jasen Isaacs, Mark McMorris’s agent in Denver to discuss Mark’s personal branding needs. At the time Mark was training to compete in the Sochi Olympics, but was already making a big scene within the snowboarding world. A few short months after our initial meet we were kicking off the project…

SecurU (Project)

SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue. SecurU tasked Jacknife with providing the brand with a foundation that…

The Thanks Gilmore Campaign (Project)

When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself…

Georgian Partners Branding (Project)

Toronto-based venture capital firm Georgian Partners, who have helped finance many successful tech start-ups—think Shopify and Vision Critical—needed to refresh their look in order to compete more vigorously in its category. Its current site and branding were outdated, and unrepresentative of the youthful tech industry in which they worked. Georgian Partners came to Jacknife with…

Rush Hour Redefined (Project)

A complete identity system was created in the months leading up to the inaugural Toronto Triathlon Festival, the world’s only triathlon course that surges directly through the heart of a major metropolitan centre. The system’s focal point is a bold monogram forged from the visual language of street signage. Given the event’s central location, programme…