Websites

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

Booktrack Visual Identity (Project)

Booktrack is the ebook brand with a twist. Every book available on the platform has its own original soundtrack; score and sound effects that sync to your reading speed while you read. More engaging than audiobooks, a new spin on traditional reading experiences, Booktrack is a new entertainment medium that enables people to read, create…

Re-branding Mr. X (Project)

MR. X is an award-winning Visual Effects company that thrives on crafting creative solutions to seemingly-impossible scripted moments in film and television. The team has a long, long list of credits including some of our favourites Pompeii, Robocop, Noah, Vikings, Fight Club and Pacific Rim. Starting with our strategic team, we developed new brand positioning and then…

Mark McMorris Identity (Journal)

Almost a year ago today we met Jasen Isaacs, Mark McMorris’s agent in Denver to discuss Mark’s personal branding needs. At the time Mark was training to compete in the Sochi Olympics, but was already making a big scene within the snowboarding world. A few short months after our initial meet we were kicking off the project…

SecurU (Project)

SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue. SecurU tasked Jacknife with providing the brand with a foundation that…

The Thanks Gilmore Campaign (Project)

When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself…

Georgian Partners Branding (Project)

Toronto venture capital firm Georgian Partners needed a new look. The firm’s branding was unrepresentative of its organizational spirit and its mission: to help finance vibrant start-up and enterprise software successes, like Shopify and Vision Critical. Analysis of analytics data revealed that most visitors to the site arrived via name-searches for team members, so their…

Rush Hour Redefined (Project)

A complete identity system was created in the months leading up to the inaugural Toronto Triathlon Festival, the world’s only triathlon course that surges directly through the heart of a major metropolitan centre. The system’s focal point is a bold monogram forged from the visual language of street signage. Given the event’s central location, programme…