Branding Balance

Our start with UK balance bike manufacturer, Early Rider started as an inquiry into product availability in Canada. The result was a working relationship that helped to define the brand across North America.

Modern parents are more concerned than ever with the types of toys their kids enjoy, especially those that are intended to develop skills. The concept of a balance bike is to familiarize kids with the feeling of being on a pedal bike at an early age, making the transition an easier one. But like all products, the type of bike says something about the user, and our intention was to make the brand personality as unique and interesting as the bike itself.

After assessing the consumer landscape and competitive set to better define the brand positioning for the North American market, we focused on redesigning the brand identity that impacted the bike graphics & components alongside the development of key communication tools such as the web experience, packaging, marketing collateral and trade show support.