Founders: Behind the Hustle

Presented by TruShield Insurance, we created a series of short films featuring a variety of small businesses in the Greater Toronto Area. Our goal was to demonstrate TruShield’s love for, and understanding of, small businesses by showcasing their founders – the dreamers that grind through the daily hustle to make their vision a reality.

The short films shine a spotlight on the small businesses themselves, giving them the platform to talk about who they are and what they do. Their individual stories show that choosing to run a small business in Canada can be a path filled with unexpected twists and turns, both exhilarating and exasperating for an entrepreneur.

Running in parallel with our campaign work, our strategy for the Founders film series was to create a program of always-on shareable content that would ultimately drive traffic to TruShield’s website and create further engagement with the brand once there.

Through the project we had the added pleasure of working with old friends at some of the businesses profiled which include canine specialty shop Timmie Doggie Outfitters, premiere muralists Jolly Productions, healthy food brand (and Jacknife client) Impact Kitchen, gift & screen print shop Kid Icarus, custom automotive graphics company SekanSkin, fashion brand Muttonhead, and boutique retailer Brika.