Hlgrm, a new Polish sound design studio wanted a high-impact brand that felt as creative and unique as the sounds they make. After years of working in commercial studios in North America, Hlgrm wanted to get back to their creative roots by expanding outside of the typical media market, utilizing their skill and passion for musical composition. We created the core brand assets including the suite of illustrative marks that make up the visual identity. A hologram is something you can never really touch but you may believe it’s a real object. We found a parallel in the world of mythological beasts – creatures you might believe in, but can never truly come in contact with.