LCBO The Trend Report

This retail promotion for the Liquor Control Board of Ontario [LCBO] features the latest trends in beverage alcohol. Designed to appeal to social urbanites who love experimenting with new products and entertaining, this integrated campaign was stylish from its chic “magazine” advertising insert to the store P.O.P. signage.

The magazine gave customers an exciting look at must-haves, top trends, local hot spots and culinary heroes, style-setting products and new cocktail recipes.

At retail, a hot fuchsia colour popped against the busy and cream-coloured store interiors, while products on end aisles and in display pods were supported with editorial-like “magazine spreads” boldly featuring product trends and new uses.

The promotion helped drive increased sales of new products and some established products by introducing new ways of enjoying them.