Recruitment Campaign

Meal Exchange is a national, student-founded, youth-driven charity organized to address local hunger by mobilizing the talent and passion of students. They asked us to design posters they could use in Canadian colleges and universities to help them recruit entrepreneurial volunteers who could offer their time, expertise and energy. With a small budget, we shot simple food-related objects ourselves and wrote copy to attract the socially motivated, including the double-entendre slogan “It’s Your Time.”

Working with their highly visible brand colour, bright orange, we designed attention-getting narrow posters to fit the often crowded community wall space in schools. Tear-off tabs made it easy for interested students to take contact information. Both sides of the posters featured different designs to save on paper and to work on glass doors and windows.