Brand Photography

In creating this brand, design efforts focused on exploring the ways in which we could express the brand’s core idea – the power of conversation. We knew WIND needed to look and feel democratic and approachable in nature so we spent time thinking through the ways in which we could convey the power of individuals in conversation, collaborating to create something great, something new and different. To this end the photographic direction was about real people set in real, vibrant, colourful environments representing the diversity of all the Canadians that would be conversing on WIND’s network. We worked with photographer and good friend Richard Sibbald to make it all happen.