Graphic Design


Meaningful solutions

At it’s most basic, design facilitates effective communication. It’s the universal visual language we all use and all understand. A thumbs up means “approval”. The yellow and black pattern of a wasp means “danger.” At it’s most powerful, it illuminates the world around us and changes the way we experience it. For Jacknife, design is a process of discovery, unique to every situation. It’s the exploration and nuanced expression of business solutions in ways that are meaningful. It’s not dressing up the message, it is the message (hat tip: M. McLuhan). It’s not the chocolate or the peanut butter, it’s the chocolate in the peanut butter (hat tip: Reese’s).

Branding Programs & Guidelines
Print Collateral
Signage & Information Systems

Graphic Design Samples

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