Do you love Michael Bolton? Of course you don’t. But if you were born before 1980, you know his voice when you hear it. Your brand has a voice too. It’s a common thread most often expressed throughout your brand as writing. In fact, you won’t find many brand activities that don’t require a certain amount of writing. At Jacknife, we write precisely to that voice so that each headline, each tweet and each web page is undeniably your brand speaking directly to your audience. Just like if we were writing for Michael Bolton, the voice would sound heartbroken and soulful but also kinda whiny. Young ladies with big hair would love it. But we wouldn’t write for Michael Bolton. There are some things we just won’t do.