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Proud to join OLG as it celebrates the big 4-0

Ontario’s Lottery & Gaming (OLG) marked the 40th anniversary of Wintario, the first provincial lottery game in Ontario, on May 3rd at Yonge-Dundas Square in Toronto. The event also doubled as a soft launch of the newly unveiled OLG corporate brand in partnership with The Hive.. We worked in partnership with The Hive to develop a…

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Meet: Union Juice

We’re really excited for the first Union Juice to open end of April at 382 Bloor Street, in the Annex. Be sure to follow @unionjuice on instagram, and @getunionjuice on Twitter for updates! / What We Did Naming and strategic brand positioning Brand Identity Created an extensive brand expressions guide that detailed the brand’s positioning, identity guidelines, brand applications, experiential…

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Reinventing a Classic: Sandbox Helmet Design

Inspired by former Major League Baseball personality, Pete Rose, we started on a new helmet design for Sandbox. Pete, or “Charlie Hustle” as others knew him, played during the 1960’s when baseball was in the golden era of sports. This Sandbox helmet is a bit of a throwback and is based on the old school, earless…

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Red Bull Thre3style

Red Bull Thre3style is an international DJ competition showcasing some of the best in music. We had fun designing the creative for the 2015 USA regional qualifiers. The Uncle Sam was a call to action for all US DJs to enter to be selected to compete in one of 12 regional Thre3style qualifier competitions. The DJs have been chosen…

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Sweet Santa

We wanted to do something special for our clients as a thank you for a great year in 2014, so we honed our design and crafting skills to create the perfect gift. The limited edition chocolates were handmade and hand painted by Heinrich Josef Stubbe, a German born chocolatier who moved his family’s 150 year…

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Feature: Heritage Leisure Ice Skates on De Zeen

You may remember our reimagined ice skate, and we’re super stoked to see them featured on De Zeen, a popular magazine showcasing the best design, architecture and interior projects from around the world. Click HERE to read the full feature.  

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Featured in Los Logos

We’re honoured and excited to be featured in Los Logos 7, a highly respected handbook featuring a selection of cutting-edge designs from around the world. The first issue of Los Logos was printed in 2002, and continues to be a bestseller and source of inspiration among designers, brand managers, trend scouts and marketers. We are especially…

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Meet Our Reimagined Ice Skate

Check out one of our early concepts of our premium, leather leisure ice skate. We’d love to grab our loved ones, some hot cocoa and enjoy a night of skating under the stars. Handcrafted in Canada and made with the finest leather, we’ve got men and women covered for the winter season. Well, what do you think…

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The ADCC Annual Awards

The Advertising & Design Club of Canada is a non-profit group dedicated to encouraging and highlighting excellence in design and advertising. The annual ADCC Awards began 65 years ago, and it is such an honour to have two of our products featured in the book this year. The first is for our Scrimshaw Blade in…

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M3 Snowboard Designs

We’re stoked to see some of our M3 board designs and collaborations hit the market, and we thought we’d share some of them here. We love working with photographers, designers and illustrators from around the world to create stunning board designs. The first design, the shortstack, was designed in house by Mikey Richardson. The term shortstack…

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Collab with Salomon: 2014/2015 Boots

We designed the product logos for Salomon’s new 2014/2015 snowboard boots which recently hit the market. The lineup includes logos for Launch, Triumph, Dialogue, Faction and Lily (women’s). For inspiration we went back to old school skate influences, vintage mountain wear and streetwear to create these retro, timeless designs. Our work includes the product logo, as…

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Featured: Industrial Design Served

We’re pretty stoked to be featured on Industrial Design Served today for the Salomon Boots we designed. The curatorial team at IDS selects just a few projects to be featured on the homepage each day, with careful consideration as to what their community would like best. Check out our feature here. A screenshot to, you…

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Sneak Peek: Wilbur Mexicana

Though some of us here at Jacknife may be self-proclaimed foodies, we are actually in the business of design so this post is going to be featuring just that: the space at Wilbur Mexicana. We had the privilege of doing the branding identity for Wilbur, a new Mexican restaurant on King West in downtown Toronto….

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Behind the Scenes: Square One

  We had the opportunity to work with a great team of photographers, stylists and models to create Square One’s fall 2014 campaign. We thought you might want to check out this video of the shoot, created by fashion photographer Christopher Wadsworth. 

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Our Collab with Vicki Jones

Images courtesy of Vicki’s instagram We are excited to announce our collaboration with Victoria Jones for a 2016 M3 Snowboard. Vicki is a UK based surfer and illustrator who focuses on designs for athletic wear and boards. We love her imaginative style, which often encompasses hand drawn illustrations mixed with digital overlays and we can’t…

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Meet the Professor: Wilbur Mexicana Branding

Given the recent Strategy Online article and interview with Jacknife partner Michael Richardson on our branding work for Wilbur [read here], a soon-to-open restaurant on King Street West, we thought people might be interested in getting a closer look. The Strategy Online story explains the origins of the moustachioed professor Scoville, but the images below…

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A Hand Saw for Troy Lee

During a recent trip to California, we stopped in to visit the fine folks from Troy Lee Designs at their ranch in Corona.  As it turned out Troy wasn’t there. He was layed up in the hospital after a pretty serious MX crash.  During our meeting with the rest of the TLD team we heard…

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Blue Goose at Taste of Toronto

Our wonderful client Blue Goose was at Taste of Toronto this weekend at Fort York. Chef Ted Reader did some specialty BBQ chicken rubs just for the event.

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The Thanks Gilmore Campaign

When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself…

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Scott LCG Goggle at the 2014 Spanish Grand Prix (Circuit de Barcelona-Catalunya)

The Scott LCG goggle makes it first appearance on the Formula 1 circuit, appearing in these spectacular shots of Sebastien Vettel’s Red Bull pit crew at the 2014 Spanish Grand Prix (at Circuit de Barcelona-Catalunya), courtesy of Pitpass.  The Jacknife-designed goggle was designed specifically with high-performance and extreme conditions in mind, and there’s little more…

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Four-Stringed Daredevil

Strange things are done under the Scarborough sun: the untold story of a logo uniting Evil Knievel, Woodstock, a Southern Ontario escarpment, and a four-stringed Polynesian guitar.

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Red Bull Thre3style: Global

Red Bull Thre3style continues scratching, head-nodding & marching across the globe, bringing the best in global beats culture to appreciative audiences. Here’s some posters designed for the Japan leg of the series in Fukuoka, Nagoya, Osaka, Tokyo and Sapporo (based on the World Guide we created.) There are still plenty of events left this summer:…

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AppliedArts: The New Order

Jacknife is featured in the most recent issue (June 2014) of AppliedArts with a story by Chris Daniels on 3 ad/design agencies that are leading a new order of smaller multi-disciplinary shops. The New Order by Chris Daniels Agency giants such as Young & Rubicam, BBDO and DDB have long had a major presence in the…

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Sugar Rush!

A fun tasty little cookie box from our friends at Polyester Studios  Thanks for the sugar rush! Check out some behind-the-scenes shots of a miniature stop animation project they did for Toyota!

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Scott Symbol Helmet

The Scott Symbol helmet launched this year as a Scott premium snow-sports helmet. Taking structural and styling cues from the paper creases in origami, we designed the helmet from the inside out, creating a series of 360 channels to dump heat and moisture from the perimeter of the helmet up to the adjustable vent holes….

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Thanks Gilmore!

We’re big Olympic fans at Jacknife. When we saw Gilmore Junio give up his spot to allow Denny Morrison to race instead (and bring home a silver medal), we were inspired to do something special for Gilmore to recognize his incredible personal sacrifice. We started an Indiegogo campaign, and hundreds of Canadians came through, quickly…

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Jacknife’s One Year Anniversary Dim Sum Lunch

For our one year anniversary, we took to Toronto’s Chinatown for dim sum. In all the raucous celebration, orders were placed, and we wound up facing a table of bamboo skyscrapers.

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Stolichnaya: Origins Films

Jacknife and Stoli commissioned a collection of short films for ORGNL.TV exploring the origins of true originals in the worlds of Art, Music, Fashion, Taste & Technology. Each film is a tongue-in-cheek recounting of a fictional moment of discovery told with the unique vision of our handpicked filmmakers: Julian van MillHector HerreraNicolas Kadima, and Sean Wainsteim to create a counter mythology of the genesis of the seemingly banal ice cube, the musical genre of hair metal, the sport of radio tennis, and that perennial party favourite, the French exit.

The Origins series were released on Stolichnaya’s Orignl.tv web platform