We harness creativity to add value. Making it work harder, smarter, and more consistently.

Someone drawing on a tablet.

Everyone is looking for success. You want your business to be better. To get better, you need to be smarter. Or at least be making smarter choices than your competitors.

Effective branding is one of the smartest moves for any business, and that’s why you’re reading this.

Welcome to Jacknife.

Whether you need to disrupt a crowded market, innovate a new product, attract the best talent, or more clearly broadcast your message, we can make it happen. With over 25 years of staking our reputation on the line, every time, we’ve earned the trust of some of the most recognized and influential brands on the planet.

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  • Start-ups?
  • Groundbreakers?
  • Established cultural icons?
  • Of course.
  • Definitely.
  • You name it, we’ve done it.

We’ve built start-ups from the ground up and pushed iconic brands you already know into exciting new territory. From small family businesses nobody’s heard of (yet) to the big multinationals, every single client, big or small, entrusts us to deliver original, change-enabling work.

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Disruption with purpose pays dividends.
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As an independent, entrepreneurial company, we care deeply about helping other businesses.

We believe in collaboration – it fosters more intelligent communication and leads to more innovative solutions.

We create and revitalize brands to ensure they connect with their audience. We work across the entire communication spectrum to create meaningful brand experiences that won’t get lost in a crowd. We disrupt with purpose and give brands the strength they often don’t even realize they already have. We help brands fulfill their potential.

Someone writing on a notebook.
Ask around. Dig a bit deeper. We always do.

Our portfolio is both extensive and expansive – because diversity makes life more interesting.

And with interesting work comes interesting people with interesting problems to solve. What we’re not that interested in is the middle ground. Because innovation rarely comes from there.

We believe our work speaks for itself. But if you ask anyone who’s ever worked with us how it went and what they got out of it, we’re pretty sure you’ll find some compelling evidence as to the value we add. You simply won’t last over 25 years in this industry if you can’t deliver. Or aren’t a pleasure to work with.

We’re the brains (and brawn) behind the brands other brands look up to.

People choose Jacknife because our enthusiasm is evident from the first moment you meet us and because we don’t pander to egos, especially our own. We call it like we see it because honesty matters. Our team is versatile (like a handy pocket knife); it’s something we take a lot of pride in. Our passion for creativity keeps us culturally relevant, strategically savvy, and always ready to put in the hard work. Plus, our exceptional references probably go a long way, too. Above all, we make the process of design seamless and enjoyable for our clientele.

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Leadership Team

  • Mikey Richardson

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    Mikey Richardson Co-Founder / ECD

  • Mike Kelar

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    Mike Kelar Co-Founder / ECD

  • Stacey O’Connor

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    Stacey O’Connor Director of Operations, PMP

  • Kim Norwich

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    Kim Norwich Creative Director

  • Squirrel

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    Squirrel Security

Who We’ve Worked With

    • Arterra Wines Canada Arterra Wines Canada
    • Bacardi Bacardi
    • Blue Goose Foods Blue Goose Foods
    • Coca-Cola Coca-Cola
    • Coco Lane Coco Lane
    • Coffee Crisp Coffee Crisp
    • Crumps' Naturals Crumps' Naturals
    • Delissio Pizza Delissio Pizza
    • Early Rider Early Rider
    • Fabletics Fabletics
    • FLIR FLIR
    • The Forzani Group Ltd. The Forzani Group Ltd.
    • Fruitopia Fruitopia
    • Gargoyle Wines Gargoyle Wines
    • Good Earth Tea Good Earth Tea
    • Good Fortune Good Fortune
    • Good Leaf Good Leaf
    • Growers Cider Growers Cider
    • HomeSense HomeSense
    • Houndworthy Houndworthy
    • Hudson's Bay Company Hudson's Bay Company
    • IMBZZL Wines IMBZZL Wines
    • In Good Order In Good Order
    • Inniskillin Inniskillin
    • IQ Food Co. IQ Food Co.
    • Jackson-Triggs Jackson-Triggs
    • John Vince Foods John Vince Foods
    • Kepat Kepat
    • Kids at Home Kids at Home
    • Kit Kat Kit Kat
    • KitchenMate KitchenMate
    • LCBO LCBO
    • Lunatik Athletiks Lunatik Athletiks
    • Maple Leaf Foods Maple Leaf Foods
    • MARS Canada Inc. MARS Canada Inc.
    • Mascot Brewery Mascot Brewery
    • MATTEL MATTEL
    • Millennium Three Millennium Three
    • MiTaco Taqueria MiTaco Taqueria
    • Molson Coors Molson Coors
    • Mondelēz International Mondelēz International
    • Muusa Muusa
    • NESCAFÉ NESCAFÉ
    • Nestlé Nestlé
    • Nike Nike
    • Omega Nutrition Omega Nutrition
    • Pink Poodle Pink Poodle
    • Praise Wines Praise Wines
    • Red Bull Red Bull
    • Rilli Brilli Rilli Brilli
    • Saintly Wine Saintly Wine
    • Sandbox Sandbox
    • Salomon Salomon
    • Saputo Inc. Saputo Inc.
    • Second Cup Second Cup
    • SIMS SIMS
    • Smarties Smarties
    • Square One Shopping Centre Square One Shopping Centre
    • STALK&BARREL STALK&BARREL
    • Stoli Group Stoli Group
    • Tayco Tayco
    • Tetley Tetley
    • The Pop Shoppe The Pop Shoppe
    • Tim Hortons Tim Hortons
    • TK Fresh Produce TK Fresh Produce
    • Turtles Turtles
    • Umbro Umbro
    • Union Juice Union Juice
    • UNIQLO UNIQLO
    • Weston Foods Canada Weston Foods Canada
    • Wilbur Mexicana Wilbur Mexicana
    • Winnwell Winnwell
    • Woolwich Dairy Woolwich Dairy
    • AutoTrader AutoTrader
    • Day & Ross Day & Ross
    • FacedriveTO FacedriveTO
    • Magna International Magna International
    • Mitsubishi Motors Mitsubishi Motors
    • Petro-Canada Petro-Canada
    • SUZUKI SUZUKI
    • Applied Arts Media Applied Arts Media
    • Arc Productions Arc Productions
    • Booktrack Booktrack
    • Design Exchange Design Exchange
    • DesignAgency DesignAgency
    • The Association of Registered Graphic Designers (RGD) The Association of Registered Graphic Designers (RGD)
    • FUSE Create FUSE Create
    • Great Canadian Entertainment Great Canadian Entertainment
    • IGNITE IGNITE
    • Mr.X Mr.X
    • Ontario Lottery & Gaming (OLG) Ontario Lottery & Gaming (OLG)
    • Pacific Links International Pacific Links International
    • The Association of Registered Graphic Designers (RGD) The Association of Registered Graphic Designers (RGD)
    • Rooster Post Productions Rooster Post Productions
    • Ryan Matthew Cohn Ryan Matthew Cohn
    • SiriusXM Canada SiriusXM Canada
    • Space Pirates Space Pirates
    • Strategy Magazine Strategy Magazine
    • TextNow TextNow
    • The Development Factory The Development Factory
    • Universal Music Canada Universal Music Canada
    • Virgin Mobile Virgin Mobile
    • Wind Mobile Wind Mobile
    • YTV YTV
    • 8Plus Inc. 8Plus Inc.
    • Arc Productions Arc Productions
    • Bellhouse Hospitality Inc. Bellhouse Hospitality Inc.
    • BrookBuilt BrookBuilt
    • College of Dental Hygienists of Ontario College of Dental Hygienists of Ontario
    • Conestoga College Institute Conestoga College Institute
    • Debut Group Debut Group
    • Design Exchange Design Exchange
    • DesignAgency DesignAgency
    • The Association of Registered Graphic Designers (RGD) The Association of Registered Graphic Designers (RGD)
    • FairSquare Group Realty FairSquare Group Realty
    • FUSE Create FUSE Create
    • Gateway Pet Memorial Services Gateway Pet Memorial Services
    • Great Gulf Homes Great Gulf Homes
    • Humber College Humber College
    • IGNITE IGNITE
    • INQ Law INQ Law
    • IntouchCX IntouchCX
    • iQ Offices iQ Offices
    • Ivey School of Business Ivey School of Business
    • Jay Chris Management Jay Chris Management
    • Kids at Home Kids at Home
    • Kilberry Kilberry
    • Kira Systems Kira Systems
    • MiddleHouse Developments MiddleHouse Developments
    • Ontario Motor Vehicle Industry Council Ontario Motor Vehicle Industry Council
    • Oxford Residential Oxford Residential
    • Pride at Work Pride at Work
    • PwC Canada PwC Canada
    • Repurpose Inc. Repurpose Inc.
    • Rooster Post Productions Rooster Post Productions
    • Rotman School of Management Rotman School of Management
    • Ryan Matthew Cohn Ryan Matthew Cohn
    • SecurU Inc. SecurU Inc.
    • Soho VFX Soho VFX
    • Sotawall Limited Sotawall Limited
    • Space Pirates Space Pirates
    • Sun Life Sun Life
    • Ted Rogers School of Management Ted Rogers School of Management
    • Toronto Metropolitan University Toronto Metropolitan University
    • Top Hat Top Hat
    • Trisura Trisura
    • TruShield Insurance TruShield Insurance
    • Unicorn Marketing Co. Unicorn Marketing Co.
    • University of Calgary University of Calgary
    • University of Toronto University of Toronto
    • Utopiads Utopiads
    • WalterFedy WalterFedy
    • Arterra Wines Canada Arterra Wines Canada
    • Bacardi Bacardi
    • Blue Goose Foods Blue Goose Foods
    • Coca-Cola Coca-Cola
    • Coffee Crisp Coffee Crisp
    • Delissio Pizza Delissio Pizza
    • Emblem Cannabis Emblem Cannabis
    • Fruitopia Fruitopia
    • Gargoyle Wines Gargoyle Wines
    • General Assembly Pizza General Assembly Pizza
    • Good Earth Tea Good Earth Tea
    • Good Fortune Good Fortune
    • Good Leaf Good Leaf
    • Good Supply Good Supply
    • Growers Cider Growers Cider
    • Gusto 54 Gusto 54
    • High Pony High Pony
    • IMBZZL Wines IMBZZL Wines
    • Impact Kitchen Impact Kitchen
    • In Good Order In Good Order
    • Inniskillin Inniskillin
    • Jackson-Triggs Jackson-Triggs
    • John Vince Foods John Vince Foods
    • Kit Kat Kit Kat
    • KitchenMate KitchenMate
    • LCBO LCBO
    • Maple Leaf Foods Maple Leaf Foods
    • MARS Canada Inc. MARS Canada Inc.
    • Mascot Brewery Mascot Brewery
    • MiTaco Taqueria MiTaco Taqueria
    • Molson Coors Molson Coors
    • Mondelēz International Mondelēz International
    • Mother's Pizza Mother's Pizza
    • NESCAFÉ NESCAFÉ
    • Nestlé Nestlé
    • Nike Nike
    • Omega Nutrition Omega Nutrition
    • Pink Poodle Pink Poodle
    • Praise Wines Praise Wines
    • Red Bull Red Bull
    • RIFF RIFF
    • Rilli Brilli Rilli Brilli
    • Saintly Wine Saintly Wine
    • Saputo Inc. Saputo Inc.
    • Second Cup Second Cup
    • Smarties Smarties
    • Solei Solei
    • STALK&BARREL STALK&BARREL
    • Stoli Group Stoli Group
    • Tetley Tetley
    • The Pop Shoppe The Pop Shoppe
    • Tim Hortons Tim Hortons
    • TK Fresh Produce TK Fresh Produce
    • Turtles Turtles
    • Union Juice Union Juice
    • Weston Foods Canada Weston Foods Canada
    • Wilbur Mexicana Wilbur Mexicana
    • Woolwich Dairy Woolwich Dairy
    • Aphria Inc. Aphria Inc.
    • AstraZeneca AstraZeneca
    • CareRx CareRx
    • College of Dental Hygienists of Ontario College of Dental Hygienists of Ontario
    • Emblem Cannabis Emblem Cannabis
    • Evelo Biosciences Evelo Biosciences
    • Fullscript Fullscript
    • Inagene Diagnostics Inc. Inagene Diagnostics Inc.
    • Lunatik Athletiks Lunatik Athletiks
    • Muusa Muusa
    • PBO Group PBO Group
    • Runnymede Healthcare Centre Runnymede Healthcare Centre
    • SickKids Foundation SickKids Foundation
    • St. Joseph's Health Centre Foundation St. Joseph's Health Centre Foundation
    • Tanda Tanda
    • Tru North Orthodontics Tru North Orthodontics
    • Alphabyte Alphabyte
    • Aphria Inc. Aphria Inc.
    • AstraZeneca AstraZeneca
    • DAIR DAIR
    • Evelo Biosciences Evelo Biosciences
    • FacedriveTO FacedriveTO
    • FLIR FLIR
    • Fullscript Fullscript
    • Georgian Georgian
    • Inagene Diagnostics Inc. Inagene Diagnostics Inc.
    • IntegrateAI IntegrateAI
    • Ivy Charging Network Ivy Charging Network
    • Kira Systems Kira Systems
    • Laurentis Energy Partners Laurentis Energy Partners
    • Lonza Lonza
    • Lorex Lorex
    • Magna International Magna International
    • MDA MDA
    • PBO Group PBO Group
    • SecurU Inc. SecurU Inc.
    • Sotawall Limited Sotawall Limited
    • Tanda Tanda
    • TextNow TextNow
    • Virgin Mobile Virgin Mobile
    • Wind Mobile Wind Mobile
    • Xplornet Xplornet
    • Acumen Fund Acumen Fund
    • Canacord Genuity Canacord Genuity
    • Cidel Asset Management Cidel Asset Management
    • Georgian Georgian
    • Gold Leaf Financial Group Inc. Gold Leaf Financial Group Inc.
    • GreenShield GreenShield
    • ING Direct ING Direct
    • Investment Planning Counsel (IPC) Investment Planning Counsel (IPC)
    • Kira Systems Kira Systems
    • Purpose Investments Purpose Investments
    • Sun Life Sun Life
    • Trisura Trisura
    • TruShield Insurance TruShield Insurance
    • Bellhouse Hospitality Inc. Bellhouse Hospitality Inc.
    • FairSquare Group Realty FairSquare Group Realty
    • General Assembly Pizza General Assembly Pizza
    • Gusto 54 Gusto 54
    • High Pony High Pony
    • Impact Kitchen Impact Kitchen
    • Kepat Kepat
    • Mother's Pizza Mother's Pizza
    • Onondaga Camp Onondaga Camp
    • Oxford Residential Oxford Residential
    • Union Juice Union Juice
    • Conestoga College Institute Conestoga College Institute
    • Humber College Humber College
    • Ivey School of Business Ivey School of Business
    • Rotman School of Management Rotman School of Management
    • Ted Rogers School of Management Ted Rogers School of Management
    • Toronto Metropolitan University Toronto Metropolitan University
    • Top Hat Top Hat
    • University of Calgary University of Calgary
    • University of Toronto University of Toronto
    • Laurentis Energy Partners Laurentis Energy Partners
    • Ontario Lottery & Gaming (OLG) Ontario Lottery & Gaming (OLG)
    • Television Bureau of Canada Television Bureau of Canada
    • Acumen Fund Acumen Fund
    • Covenant House Toronto Covenant House Toronto
    • Onondaga Camp Onondaga Camp
    • Pinnguaq Pinnguaq
    • War Child War Child
    • We Care Canada We Care Canada
    • WWF WWF
    • Coco Lane Coco Lane
    • Fabletics Fabletics
    • Hudson's Bay Company Hudson's Bay Company
    • Muusa Muusa
    • Salomon Salomon
    • Square One Shopping Centre Square One Shopping Centre
    • Tanda Tanda
    • Trek Trek
    • Umbro Umbro
    • UNIQLO UNIQLO
    • Early Rider Early Rider
    • Fabletics Fabletics
    • The Forzani Group Ltd. The Forzani Group Ltd.
    • Mark McMorris Mark McMorris
    • Millennium Three Millennium Three
    • Onondaga Camp Onondaga Camp
    • Sandbox Sandbox
    • SCOTT Sports SCOTT Sports
    • SIMS SIMS
    • Thule Thule
    • Toronto FC Toronto FC
    • Toronto Maple Leafs Toronto Maple Leafs
    • Toronto Marlies Toronto Marlies
    • Toronto Triathlon Festival Toronto Triathlon Festival
    • Trek Trek
    • Umbro Umbro
    • Winnwell Winnwell
Recording in Progress