_{We harness creativity to add value. Making it work harder, smarter, and more consistently.}

Everyone is looking for success. You want your business to be better. To get better, you need to be smarter. Or at least be making smarter choices than your competitors.

Effective branding is one of the smartest moves for any business, and that’s why you’re reading this.

Welcome to Jacknife.

Whether you need to disrupt a crowded market, innovate a new product, attract the best talent, or more clearly broadcast your message, we can make it happen. With over 25 years of staking our reputation on the line, every time, we’ve earned the trust of some of the most recognized and influential brands on the planet.

A work table with someone doodling on a page.

_Start-ups?
_{Groundbreakers?}
_{Established cultural icons?}

_{Of course.}
_Definitely.
_{You name it, we’ve done it.}

We’ve built start-ups from the ground up and pushed iconic brands you already know into exciting new territory. From small family businesses nobody’s heard of (yet) to the big multinationals, every single client, big or small, entrusts us to deliver original, change-enabling work.

_{Disruption with purpose pays dividends.}

As an independent, entrepreneurial company, we care deeply about helping other businesses.

We believe in collaboration – it fosters more intelligent communication and leads to more innovative solutions.

We create and revitalize brands to ensure they connect with their audience. We work across the entire communication spectrum to create meaningful brand experiences that won’t get lost in a crowd. We disrupt with purpose and give brands the strength they often don’t even realize they already have. We help brands fulfill their potential.

_{Ask around.
Dig a bit deeper. We always do.}

Our portfolio is both extensive and expansive – because diversity makes life more interesting.

And with interesting work comes interesting people with interesting problems to solve. What we’re not that interested in is the middle ground. Because innovation rarely comes from there.

We believe our work speaks for itself. But if you ask anyone who’s ever worked with us how it went and what they got out of it, we’re pretty sure you’ll find some compelling evidence as to the value we add. You simply won’t last over 25 years in this industry if you can’t deliver. Or aren’t a pleasure to work with.

_{We’re the brains (and brawn) behind the brands other brands look up to.}

People choose Jacknife because our enthusiasm is evident from the first moment you meet us and because we don’t pander to egos, especially our own. We call it like we see it because honesty matters. Our team is versatile (like a handy pocket knife); it’s something we take a lot of pride in. Our passion for creativity keeps us culturally relevant, strategically savvy, and always ready to put in the hard work. Plus, our exceptional references probably go a long way, too. Above all, we make the process of design seamless and enjoyable for our clientele.

_Leadership _Team

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Mikey Richardson Co-Founder / ECD
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Mike Kelar Co-Founder / ECD
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Stacey O’Connor Director of Operations, PMP
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Kim Norwich Creative Director
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Squirrel Security

_{Who We’ve} _{Worked With}

- Arterra Wines Canada
- Bacardi
- Blue Goose Foods
- Coca-Cola
- Coco Lane
- Coffee Crisp
- Crumps' Naturals
- Delissio Pizza
- Early Rider
- Fabletics
- FLIR
- The Forzani Group Ltd.
- Fruitopia
- Gargoyle Wines
- Good Earth Tea
- Good Fortune
- Good Leaf
- Growers Cider
- HomeSense
- Houndworthy
- Hudson's Bay Company
- IMBZZL Wines
- In Good Order
- Inniskillin
- IQ Food Co.
- Jackson-Triggs
- John Vince Foods
- Kepat
- Kids at Home
- Kit Kat
- KitchenMate
- LCBO
- Lunatik Athletiks
- Maple Leaf Foods
- MARS Canada Inc.
- Mascot Brewery
- MATTEL
- Millennium Three
- MiTaco Taqueria
- Molson Coors
- Mondelēz International
- Muusa
- NESCAFÉ
- Nestlé
- Nike
- Omega Nutrition
- Pink Poodle
- Praise Wines
- Red Bull
- Rilli Brilli
- Saintly Wine
- Sandbox
- Salomon
- Saputo Inc.
- Second Cup
- SIMS
- Smarties
- Square One Shopping Centre
- STALK&BARREL
- Stoli Group
- Tayco
- Tetley
- The Pop Shoppe
- Tim Hortons
- TK Fresh Produce
- Turtles
- Umbro
- Union Juice
- UNIQLO
- Weston Foods Canada
- Wilbur Mexicana
- Winnwell
- Woolwich Dairy
- AutoTrader
- Day & Ross
- FacedriveTO
- Magna International
- Mitsubishi Motors
- Petro-Canada
- SUZUKI
- Applied Arts Media
- Arc Productions
- Booktrack
- Design Exchange
- DesignAgency
- The Association of Registered Graphic Designers (RGD)
- FUSE Create
- Great Canadian Entertainment
- IGNITE
- Mr.X
- Ontario Lottery & Gaming (OLG)
- Pacific Links International
- The Association of Registered Graphic Designers (RGD)
- Rooster Post Productions
- Ryan Matthew Cohn
- SiriusXM Canada
- Space Pirates
- Strategy Magazine
- TextNow
- The Development Factory
- Universal Music Canada
- Virgin Mobile
- Wind Mobile
- YTV
- 8Plus Inc.
- Arc Productions
- Bellhouse Hospitality Inc.
- BrookBuilt
- College of Dental Hygienists of Ontario
- Conestoga College Institute
- Debut Group
- Design Exchange
- DesignAgency
- The Association of Registered Graphic Designers (RGD)
- FairSquare Group Realty
- FUSE Create
- Gateway Pet Memorial Services
- Great Gulf Homes
- Humber College
- IGNITE
- INQ Law
- IntouchCX
- iQ Offices
- Ivey School of Business
- Jay Chris Management
- Kids at Home
- Kilberry
- Kira Systems
- MiddleHouse Developments
- Ontario Motor Vehicle Industry Council
- Oxford Residential
- Pride at Work
- PwC Canada
- Repurpose Inc.
- Rooster Post Productions
- Rotman School of Management
- Ryan Matthew Cohn
- SecurU Inc.
- Soho VFX
- Sotawall Limited
- Space Pirates
- Sun Life
- Ted Rogers School of Management
- Toronto Metropolitan University
- Top Hat
- Trisura
- TruShield Insurance
- Unicorn Marketing Co.
- University of Calgary
- University of Toronto
- Utopiads
- WalterFedy
- Arterra Wines Canada
- Bacardi
- Blue Goose Foods
- Coca-Cola
- Coffee Crisp
- Delissio Pizza
- Emblem Cannabis
- Fruitopia
- Gargoyle Wines
- General Assembly Pizza
- Good Earth Tea
- Good Fortune
- Good Leaf
- Good Supply
- Growers Cider
- Gusto 54
- High Pony
- IMBZZL Wines
- Impact Kitchen
- In Good Order
- Inniskillin
- Jackson-Triggs
- John Vince Foods
- Kit Kat
- KitchenMate
- LCBO
- Maple Leaf Foods
- MARS Canada Inc.
- Mascot Brewery
- MiTaco Taqueria
- Molson Coors
- Mondelēz International
- Mother's Pizza
- NESCAFÉ
- Nestlé
- Nike
- Omega Nutrition
- Pink Poodle
- Praise Wines
- Red Bull
- RIFF
- Rilli Brilli
- Saintly Wine
- Saputo Inc.
- Second Cup
- Smarties
- Solei
- STALK&BARREL
- Stoli Group
- Tetley
- The Pop Shoppe
- Tim Hortons
- TK Fresh Produce
- Turtles
- Union Juice
- Weston Foods Canada
- Wilbur Mexicana
- Woolwich Dairy
- Aphria Inc.
- AstraZeneca
- CareRx
- College of Dental Hygienists of Ontario
- Emblem Cannabis
- Evelo Biosciences
- Fullscript
- Inagene Diagnostics Inc.
- Lunatik Athletiks
- Muusa
- PBO Group
- Runnymede Healthcare Centre
- SickKids Foundation
- St. Joseph's Health Centre Foundation
- Tanda
- Tru North Orthodontics
- Alphabyte
- Aphria Inc.
- AstraZeneca
- DAIR
- Evelo Biosciences
- FacedriveTO
- FLIR
- Fullscript
- Georgian
- Inagene Diagnostics Inc.
- IntegrateAI
- Ivy Charging Network
- Kira Systems
- Laurentis Energy Partners
- Lonza
- Lorex
- Magna International
- MDA
- PBO Group
- SecurU Inc.
- Sotawall Limited
- Tanda
- TextNow
- Virgin Mobile
- Wind Mobile
- Xplornet
- Acumen Fund
- Canacord Genuity
- Cidel Asset Management
- Georgian
- Gold Leaf Financial Group Inc.
- GreenShield
- ING Direct
- Investment Planning Counsel (IPC)
- Kira Systems
- Purpose Investments
- Sun Life
- Trisura
- TruShield Insurance
- Bellhouse Hospitality Inc.
- FairSquare Group Realty
- General Assembly Pizza
- Gusto 54
- Impact Kitchen
- Kepat
- Mother's Pizza
- Onondaga Camp
- Oxford Residential
- Union Juice
- Conestoga College Institute
- Humber College
- Ivey School of Business
- Rotman School of Management
- Ted Rogers School of Management
- Toronto Metropolitan University
- Top Hat
- University of Calgary
- University of Toronto
- Laurentis Energy Partners
- Ontario Lottery & Gaming (OLG)
- Television Bureau of Canada
- Acumen Fund
- Covenant House Toronto
- Onondaga Camp
- Pinnguaq
- War Child
- We Care Canada
- WWF
- Coco Lane
- Fabletics
- Hudson's Bay Company
- Muusa
- Salomon
- Square One Shopping Centre
- Tanda
- Trek
- Umbro
- UNIQLO
- Early Rider
- Fabletics
- The Forzani Group Ltd.
- Mark McMorris
- Millennium Three
- Onondaga Camp
- Sandbox
- SCOTT Sports
- SIMS
- Thule
- Toronto FC
- Toronto Maple Leafs
- Toronto Marlies
- Toronto Triathlon Festival
- Trek
- Umbro
- Winnwell