Branding

Woolwich Dairy Rebrand (Project)

Woolwich first came to us to improve its on-shelf brand presence: the challenge arose because products were spread across three in-store areas, with no cohesive look or continuity across SKUs. The ask was to re-name the brand and re-design its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence,…

Day & Ross Rebrand (Project)

Day and Ross, a North American transport and logistics company, approached us to help unify its brand while creating a fresh look that communicated their values, history and future-looking aspirations. Day and Ross needed to bring together its various divisions into one cohesive master brand and create excitement around their vision for the future of…

Selected Logotypes & Brand Marks (Project)

As designers we know that although a brand’s identity is much more than just a logo, the reality of today’s market means that the logo is often the first chance your brand has to leave an impression. What will that impression be, what it says about your brand and its values and whether it appeals…

Inagene branding desgin

Inagene Branding (Project)

The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned scientists and experts in the space, makes it easier for patients and physicians to find the safest and most effective pain management options through a comprehensive genetic test. Because Inagene had to speak to two distinct types…

RIFF Branding (Project)

Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…

Solei logo

Solei Branding (Project)

Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…

general assembly logo

General Assembly Branding (Project)

When the founder of a new fast, casual and gourmet pizza restaurant set to open right across the street from us approached Jacknife to help brand his new venture, we were all in. The vision for what became General Assembly aimed to celebrate the art of hand-crafted food thoughtful design while embracing the power of technology. As…

Onondaga heritage collection photo of men

Onondaga’s 100th Anniversary (Project)

Onondaga Camp, one of the oldest camps in Canada was celebrating its 100th year, and approached Jacknife to create engaging designs to help commemorate its centennial anniversary. The honour of celebrating 100 years of a Canadian icon was not lost on us, and so, with a quest to freshen up their mark for the big day, as…