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Green Door Project Branding (Project)

Green Shield Canada (GSC) is a different kind of health benefits company. Their mission is simple: make it easier for people to live their healthiest lives. Delivering on this, they established an oral healthcare advocacy and awareness initiative and asked Jacknife to develop the brand positioning, logo, identity system, brand standards and launch video for…

TextNow Integrated Campaigns (Project)

TextNow is a phone service for everyone—a free mobile app offering a secure second phone number for users to call and text seamlessly over WiFi. Whether online dating, online buying/selling, a side-hustle or long-distance calling, market research identified many potential use cases for having a second phone number. TextNow wanted to test multiple scenarios to…

Rilli Brilli Brand & Launch (Project)

Canada’s largest wine producer, Arterra, came to Jacknife to develop new product concepts for hard sparkling sodas as part of their first foray into the ready-to-drink (RTD) category. Working with consumer data and segmentation reports, we understood that our target consumer for one of the products was largely women in their mid-20s to mid-30s with optimistic…

In Good Order Brand & Launch (Project)

Jacknife began working with Arterra, Canada’s largest wine producer, on their innovation pipeline to develop new product concepts for their first foray into the ready-to-drink (RTD) category with wine-based hard sparkling sodas. In auditing the “better for you” space significant to the product’s target demographic, we quickly realized that whatever we did would need to…

RIFF Branding (Project)

Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…

Meet the Coach Campaign (Project)

Through our on-going work with TruShield, a Canadian small business insurance provider, we developed an evolution of our advertising efforts by creating a fun series of pieces featuring The Coverage Coach. The Coach is an enthusiastic mentor for a class of small business owners and he’s on a mission to make sure they’ve got their…

Founders: Behind the Hustle (Project)

Presented by TruShield Insurance, we created a series of short films featuring a variety of small businesses in the Greater Toronto Area. Our goal was to demonstrate TruShield’s love for, and understanding of, small businesses by showcasing their founders – the dreamers that grind through the daily hustle to make their vision a reality. The…

defying convention on wall

Ted Rogers School of Management (Project)

After 10 years on the scene, the Ted Rogers School of Management was facing a reality where their excellence in education and student success was consistently demonstrated, yet not aligned with the university’s core values. With the goal to build their reputation, as well as to acquire the highest quality of students and faculty, TRSM…

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

OLG Cover for branding guideline book

OLG Brand Refresh (Project)

Ontario’s Lottery & Gaming (OLG) marked the 40th anniversary of Wintario, the first provincial lottery game in Ontario, in May 2015 at Yonge-Dundas Square in Toronto. The event also doubled as a soft launch of the newly unveiled OLG corporate brand derived from a brand position that simply and boldly embodied the positive values of…

Jadde Tenholder Square One Model

Under Construction: A Blueprint to Glamour (Journal)

Our relationship with Square One, the largest shopping centre in the West GTA, started 2 years ago when we took on the full rebrand to help position Square One as a premiere fashion destination. With extensive renovations underway at Square One, the challenge was to embrace the development and to build anticipation to the high…

Proud to join OLG as it celebrates the big 4-0 (Journal)

Ontario’s Lottery & Gaming (OLG) marked the 40th anniversary of Wintario, the first provincial lottery game in Ontario, on May 3rd at Yonge-Dundas Square in Toronto. The event also doubled as a soft launch of the newly unveiled OLG corporate brand in partnership with The Hive.. We worked in partnership with The Hive to develop a…

Behind the Scenes at Square One with models

Behind the Scenes: Square One (Journal)

  We had the opportunity to work with a great team of photographers, stylists and models to create Square One’s fall 2014 campaign. We thought you might want to check out this video of the shoot, created by fashion photographer Christopher Wadsworth. 

Blue Goose at Taste of Toronto

Blue Goose at Taste of Toronto (Journal)

Our wonderful client Blue Goose was at Taste of Toronto this weekend at Fort York. Chef Ted Reader did some specialty BBQ chicken rubs just for the event.

The Thanks Gilmore Campaign (Journal)

When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself…

Red Bull Thre3style: Global (Journal)

Red Bull Thre3style continues scratching, head-nodding & marching across the globe, bringing the best in global beats culture to appreciative audiences. Here’s some posters designed for the Japan leg of the series in Fukuoka, Nagoya, Osaka, Tokyo and Sapporo (based on the World Guide we created.) There are still plenty of events left this summer:…

building a medal for Gilmore Junio

Thanks Gilmore! (Journal)

We’re big Olympic fans at Jacknife. When we saw Gilmore Junio give up his spot to allow Denny Morrison to race instead (and bring home a silver medal), we were inspired to do something special for Gilmore to recognize his incredible personal sacrifice. We started an Indiegogo campaign, and hundreds of Canadians came through, quickly…