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Design

Georgian Rebrand (Project)

Toronto venture capital firm Georgian Partners needed to update their brand and came to Jacknife—for a second time. We were first introduced to the team years before with a quest to better introduce their brand to promising growth-stage prospects by speaking their language and catering to their online habits. While having grown significantly since the…

Laurentis Rebrand (Project)

Canadian Nuclear Partners (CNP) is a commercial subsidiary of Ontario Power Generation (OPG), servicing the needs of and providing industry-leading solutions to the power generation and energy sector on a national and global scale. Working in partnership with The Hive, Jacknife was engaged to help push the brand forward in preparation for future growth. Comprised…

Green Door Project Branding (Project)

Green Shield Canada (GSC) is a different kind of health benefits company. Their mission is simple: make it easier for people to live their healthiest lives. Delivering on this, they established an oral healthcare advocacy and awareness initiative and asked Jacknife to develop the brand positioning, logo, identity system, brand standards and launch video for…

MDA Rebrand (Project)

Founded in 1969, MDA is Canada’s leading space technology company with decades of experience developing custom technology solutions like the Canadarm family of space robotics for the US Space Shuttle program and the International Space Station and three generations of RADARSAT Earth observation satellites. Returning to Canadian control as a private, independent company headquartered in Canada, MDA…

TextNow Integrated Campaigns (Project)

TextNow is a phone service for everyone—a free mobile app offering a secure second phone number for users to call and text seamlessly over WiFi. Whether online dating, online buying/selling, a side-hustle or long-distance calling, market research identified many potential use cases for having a second phone number. TextNow wanted to test multiple scenarios to…

Rilli Brilli Brand & Launch (Project)

Canada’s largest wine producer, Arterra, came to Jacknife to develop new product concepts for hard sparkling sodas as part of their first foray into the ready-to-drink (RTD) category. Working with consumer data and segmentation reports, we understood that our target consumer for one of the products was largely women in their mid-20s to mid-30s with optimistic…

In Good Order Brand & Launch (Project)

Jacknife began working with Arterra, Canada’s largest wine producer, on their innovation pipeline to develop new product concepts for their first foray into the ready-to-drink (RTD) category with wine-based hard sparkling sodas. In auditing the “better for you” space significant to the product’s target demographic, we quickly realized that whatever we did would need to…

Kira Branding (Project)

Kira Systems is a powerful machine learning software that identifies, extracts, and analyzes text in contracts and documents, enabling enterprises to easily find and use trusted information. With a newly developed strategy in place, Kira came to Jacknife to refresh their look in order to better establish their brand in the market and reflect the humanity behind their…

DAIR Rebrand (Project)

The Downsview Aerospace Innovation and Research (DAIR) hub approached us to help them refresh their brand, with an aim to appeal to both industry and an ambitious student demographic and to communicate their innovative initiatives. They wanted a look that appealed to a new generation of aerospace professionals, with an aesthetic that communicates DAIR as…

FUSE Create Rebrand (Project)

Having developed FUSE Marketing Group’s visual identity years ago, the team approached Jacknife to help reinvigorate their identity once again. This time, they were merging two distinct brands offering advertising and experiential into a cohesive offering under a new name: FUSE Create. The ask was to develop a clever system that captured their channel-agnostic approach…

Good Supply Branding (Project)

Jacknife was tasked with creating a recreational cannabis brand for a well-informed, enthusiast audience. From our research, we identified that in contrast to all other segments, these smokers have the greatest amount of knowledge and experience in the category. As the highest proportion of current users (and the highest spenders), they have the most experience…

Woolwich Dairy Rebrand (Project)

Woolwich first came to us to improve its on-shelf brand presence: the challenge arose because products were spread across three in-store areas, with no cohesive look or continuity across SKUs. The ask was to re-name the brand and re-design its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence,…

Day & Ross Rebrand (Project)

Day and Ross, a North American transport and logistics company, approached us to help unify its brand while creating a fresh look that communicated its values, history and future-looking aspirations. Day and Ross needed to bring together its various divisions into one cohesive master brand and create excitement around their vision for the future of…

Inagene branding desgin

Inagene Branding (Project)

The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned scientists and experts in the space, makes it easier for patients and physicians to find the safest and most effective pain management options through a comprehensive genetic test. Because Inagene had to speak to two distinct types…

RIFF Branding (Project)

Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…

Solei logo

Solei Branding (Project)

Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…

general assembly logo

General Assembly Branding (Project)

When the founder of a new fast, casual and gourmet pizza restaurant set to open right across the street from us approached Jacknife to help brand his new venture, we were all in. The vision for what became General Assembly aimed to celebrate the art of hand-crafted food thoughtful design while embracing the power of technology. As…

Onondaga heritage collection photo of men

Onondaga’s 100th Anniversary (Project)

Onondaga Camp, one of the oldest camps in Canada was celebrating its 100th year, and approached Jacknife to create engaging designs to help commemorate its centennial anniversary. The honour of celebrating 100 years of a Canadian icon was not lost on us, and so, with a quest to freshen up their mark for the big day, as…

Nike Showroom environmental design

Nike Showroom (Project)

NIKE presented us with a unique challenge for their Toronto Showroom: help create an environment that showcases a strong brand expression while being flexible enough to accommodate constantly evolving collections and product stories tailored to specific audiences. The answer lies in a multi-level approach that trades in-your-face application of colour and bold imagery for what initially appears…

Impact Kitchen logo design red background

Impact Kitchen Branding (Project)

Impact Kitchen came to us with a vision to create a space that encouraged people to be more conscious of how they fuelled their bodies and what they consumed daily. Their goal was to offer food made with great ingredients, is prepared fresh, and tastes delicious. We worked closely with the Impact Kitchen team to…