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Digital

Inagene branding desgin

Inagene Branding (Project)

The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned scientists and experts in the space, makes it easier for patients and physicians to find the safest and most effective pain management options through a comprehensive genetic test. Because Inagene had to speak to two distinct types…

RIFF Branding (Project)

Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…

Solei logo

Solei Branding (Project)

Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…

Impact Kitchen logo design red background

Impact Kitchen Branding (Project)

Impact Kitchen came to us with a vision to create a space that encouraged people to be more conscious of how they fuelled their bodies and what they consumed daily. Their goal was to offer food made with great ingredients, is prepared fresh, and tastes delicious. We worked closely with the Impact Kitchen team to…

Ignite Environment design close up

IGNITE – Empowering Students’ Union (Project)

Humber Students’ Federation, a student-led organization operating in the sphere of student life at Humber College and sister university Guelph-Humber, came to Jacknife with a mission for a complete rebrand. Despite high favourability and job approval ratings from the student body, the HSF brand suffered from an institutional visual identity and name that, in the…

Evelo Biosciences logo with background

Evelo Biosciences Branding (Project)

With the need to reach elite investors, the team at Evelo had tasked Jacknife with crafting a strong strategy and visual identity for the next wave of their brand. The ask was to help elevate the brand and to tell the story of the change that’s coming in the market—and how Evelo is leading that…

Founders: Behind the Hustle (Project)

Presented by TruShield Insurance, we created a series of short films featuring a variety of small businesses in the Greater Toronto Area. Our goal was to demonstrate TruShield’s love for, and understanding of, small businesses by showcasing their founders – the dreamers that grind through the daily hustle to make their vision a reality. The…

Kilberry – Leadership Advisors (Project)

The Kilberry team approached Jacknife to help elevate their identity to reflect their premium clientele—which included C-Suite management at companies such as the NBA, Under Armour, RBC, amongst many others. The ask was to showcase world-class executive advisory services in a way that stood out and reflected the first-class services their clients receive. We knew…

Now that technology distribution has virtually touched every industry, how resilient is your company’s brand? (Journal)

by Cameron Wykes, President at Jacknife Design Inc. When I ask prospective clients to name three of their brand engagement touch points, without fail, they start naming advertising initiatives. It was my wise friend Will Novosedlik who said that “engagement comes from the interaction with a brand, not the ad… and all you should expect…

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

Elevated Office Solutions (Project)

Tayco is a leading office solutions provider who needed to demonstrate a more progressive, innovative brand expression to stand out in a crowded landscape. Tayco has always offered great value for customers, but were perceived in the market at a “Tier B” brand. The ask was to build greater awareness with key influencers while starting…

Under Construction: A Blueprint to Glamour (Project)

Our relationship with Square One, the largest shopping centre in the West GTA, started 2 years ago when we took on the full rebrand to help position Square One as a premiere fashion destination. With extensive renovations underway at Square One, the challenge was to embrace the development and to build anticipation to the high end…

SecurU Digital Branding

SecurU (Project)

SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue. SecurU tasked Jacknife with providing the brand with a foundation that…

Georgian Partners Branding (Project)

Toronto-based venture capital firm Georgian Partners, who have helped finance many successful tech start-ups—think Shopify and Vision Critical—needed to refresh their look in order to compete more vigorously in its category. Its current site and branding were outdated, and unrepresentative of the youthful tech industry in which they worked. Georgian Partners came to Jacknife with…

Toronto Triathlon Festival logo

Rush Hour Redefined (Project)

A complete identity system was created in the months leading up to the inaugural Toronto Triathlon Festival, the world’s only triathlon course that surges directly through the heart of a major metropolitan centre. The system’s focal point is a bold monogram forged from the visual language of street signage. Given the event’s central location, programme…

Sotawall Rebrand (Project)

Sota Glazing Inc. has been a premier fabricator and innovator of unitized curtain wall systems for a quarter century. With their 25th year approaching and a new state-of-the-art production facility, the company enlisted Jacknife to help relaunch as Sotawall. The ask: reimagine the brand so it reflects the high standard of the Sotawall experience. The…

Origins Short Films (Project)

Stoli commissioned Jacknife to co-create a collection of short films for ORGNL.TV exploring the origins of true originals in the worlds of Art, Music, Fashion, Taste & Technology. Each film is a tongue-in-cheek recounting of a fictional moment of discovery told with the unique vision of our handpicked filmmakers: Julian van Mill, Hector Herrera, Nicolas Kadima, and…

Digital Engagement (Capability)

Humanizing digital experiences Digital has woven itself into the fabric of our everyday lives. The digital disruption tsunami has driven massive changes in commerce, communications, retail, travel and healthcare. While getting caught up in the relentless pursuit of technology, there is a tendency to put the ‘human being’ aside, rather than truly identifying with the…

TV Day Event Design (Project)

TV Day is an annual conference developed by the Television Bureau of Canada. The conference is designed to bring Canadian media & marketing professionals together to celebrate the power of TV, discuss research and current statistics about TV’s ability to reach consumers and most importantly, discuss how TV and social media co-exist. The TVB hired…

Event Design & Advertising (Project)

Shift Disturbers is a one day annual event, a mash-up of visionary speakers from the worlds of advertising, art and design. For the 2010 event we created all communications including video content, environmental graphics and print and online advertising. We were creatively inspired by the way advertising, art and design “groupies” often idolize the speakers…