Digital
MDA Rebrand (Project)
Founded in 1969, MDA is Canada’s leading space technology company with decades of experience developing custom technology solutions like the Canadarm family of space robotics for the US Space Shuttle program and the International Space Station and three generations of RADARSAT Earth observation satellites. Returning to Canadian control as a private, independent company headquartered in Canada, MDA…
TextNow Integrated Campaigns (Project)
TextNow is a phone service for everyone—a free mobile app offering a secure second phone number for users to call and text seamlessly over WiFi. Whether online dating, online buying/selling, a side-hustle or long-distance calling, market research identified many potential use cases for having a second phone number. TextNow wanted to test multiple scenarios to…
Rilli Brilli Brand & Launch (Project)
Canada’s largest wine producer, Arterra, came to Jacknife to develop new product concepts for hard sparkling sodas as part of their first foray into the ready-to-drink (RTD) category. Working with consumer data and segmentation reports, we understood that our target consumer for one of the products was largely women in their mid-20s to mid-30s with optimistic…
In Good Order Brand & Launch (Project)
Jacknife began working with Arterra, Canada’s largest wine producer, on their innovation pipeline to develop new product concepts for their first foray into the ready-to-drink (RTD) category with wine-based hard sparkling sodas. In auditing the “better for you” space significant to the product’s target demographic, we quickly realized that whatever we did would need to…
Inagene Branding (Project)
The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned scientists and experts in the space, makes it easier for patients and physicians to find the safest and most effective pain management options through a comprehensive genetic test. Because Inagene had to speak to two distinct types…
RIFF Branding (Project)
Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…
Solei Branding (Project)
Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…
Impact Kitchen Branding (Project)
Impact Kitchen came to us with a vision to create a space that encouraged people to be more conscious of how they fuelled their bodies and what they consumed daily. Their goal was to offer food made with great ingredients, is prepared fresh, and tastes delicious. We worked closely with the Impact Kitchen team to…
Meet the Coach Campaign (Project)
Through our on-going work with TruShield, a Canadian small business insurance provider, we developed an evolution of our advertising efforts by creating a fun series of pieces featuring The Coverage Coach. The Coach is an enthusiastic mentor for a class of small business owners and he’s on a mission to make sure they’ve got their…
IGNITE – Empowering Students’ Union (Project)
Humber Students’ Federation, a student-led organization operating in the sphere of student life at Humber College and sister university Guelph-Humber, came to Jacknife with a mission for a complete rebrand. Despite high favourability and job approval ratings from the student body, the HSF brand suffered from an institutional visual identity and name that, in the…
Evelo Biosciences Branding (Project)
With the need to reach elite investors, the team at Evelo had tasked Jacknife with crafting a strong strategy and visual identity for the next wave of their brand. The ask was to help elevate the brand and to tell the story of the change that’s coming in the market—and how Evelo is leading that…
Founders: Behind the Hustle (Project)
Presented by TruShield Insurance, we created a series of short films featuring a variety of small businesses in the Greater Toronto Area. Our goal was to demonstrate TruShield’s love for, and understanding of, small businesses by showcasing their founders – the dreamers that grind through the daily hustle to make their vision a reality. The…
Kilberry – Leadership Advisors (Project)
The Kilberry team approached Jacknife to help elevate their identity to reflect their premium clientele—which included C-Suite management at companies such as the NBA, Under Armour, RBC, amongst many others. The ask was to showcase world-class executive advisory services in a way that stood out and reflected the first-class services their clients receive. We knew…
Now that technology distribution has virtually touched every industry, how resilient is your company’s brand? (Journal)
by Cameron Wykes, President at Jacknife Design Inc. When I ask prospective clients to name three of their brand engagement touch points, without fail, they start naming advertising initiatives. It was my wise friend Will Novosedlik who said that “engagement comes from the interaction with a brand, not the ad… and all you should expect…
Branding a Challenger (Project)
As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…
Elevated Office Solutions (Project)
Tayco is a leading office solutions provider who needed to demonstrate a more progressive, innovative brand expression to stand out in a crowded landscape. Tayco has always offered great value for customers, but were perceived in the market at a “Tier B” brand. The ask was to build greater awareness with key influencers while starting…
SecurU (Project)
SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue. SecurU tasked Jacknife with providing the brand with a foundation that…
Sotawall Rebrand (Project)
Sota Glazing Inc. has been a premier fabricator and innovator of unitized curtain wall systems for a quarter century. With their 25th year approaching and a new state-of-the-art production facility, the company enlisted Jacknife to help relaunch as Sotawall. The ask: reimagine the brand so it reflects the high standard of the Sotawall experience. The…
Origins Short Films (Project)
Stoli commissioned Jacknife to co-create a collection of short films for ORGNL.TV exploring the origins of true originals in the worlds of Art, Music, Fashion, Taste & Technology. Each film is a tongue-in-cheek recounting of a fictional moment of discovery told with the unique vision of our handpicked filmmakers: Julian van Mill, Hector Herrera, Nicolas Kadima, and…
Digital Engagement (Capability)
Humanizing digital experiences Digital has woven itself into the fabric of our everyday lives. The digital disruption tsunami has driven massive changes in commerce, communications, retail, travel and healthcare. While getting caught up in the relentless pursuit of technology, there is a tendency to put the ‘human being’ aside, rather than truly identifying with the…