Digital

Inagene Branding (Project)

The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned scientists and experts in the space, makes it easier for patients and physicians to find the safest and most effective pain management options through a comprehensive genetic test. Because Inagene had to speak to two distinct types…

RIFF Branding (Project)

Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…

Solei Branding (Project)

Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…

Impact Kitchen Branding (Project)

Impact Kitchen came to us with a vision to create a space that encouraged people to be more conscious of how they fuelled their bodies and what they consumed daily. Their goal was to offer food made with great ingredients, is prepared fresh, and tastes delicious. We worked closely with the Impact Kitchen team to…

IGNITE – Empowering Students’ Union (Project)

Humber Students’ Federation, a student-led organization operating in the sphere of student life at Humber College and sister university Guelph-Humber, came to Jacknife with a mission for a complete rebrand. Despite high favourability and job approval ratings from the student body, the HSF brand suffered from an institutional visual identity and name that, in the…

Evelo Biosciences Branding (Project)

With the need to reach elite investors, the team at Evelo had tasked Jacknife with crafting a strong strategy and visual identity for the next wave of their brand. The ask was to help elevate the brand and to tell the story of the change that’s coming in the market—and how Evelo is leading that…

Founders: Behind the Hustle (Project)

Presented by TruShield Insurance, we created a series of short films featuring a variety of small businesses in the Greater Toronto Area. Our goal was to demonstrate TruShield’s love for, and understanding of, small businesses by showcasing their founders – the dreamers that grind through the daily hustle to make their vision a reality. The…

Kilberry – Leadership Advisors (Project)

The Kilberry team approached Jacknife to help elevate their identity to reflect their premium clientele—which included C-Suite management at companies such as the NBA, Under Armour, RBC, amongst many others. The ask was to showcase world-class executive advisory services in a way that stood out and reflected the first-class services their clients receive. We knew…