Environments
Fabletics HQ Branded Environment (Project)
Fabletics was launched when they noticed a distinct gap in activewear space. In a market saturated with luxury, high-performance athleticwear, their co-founders sought to provide an alternative solution with high-quality, stylish gear at accessible prices. Their new approach, “One Brand,” puts firm belief in a product that allows everyone and every BODY to look and…
DAIR Rebrand (Project)
The Downsview Aerospace Innovation and Research (DAIR) hub approached us to help them refresh their brand, with an aim to appeal to both industry and an ambitious student demographic and to communicate their innovative initiatives. They wanted a look that appealed to a new generation of aerospace professionals, with an aesthetic that communicates DAIR as…
RIFF Branding (Project)
Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…
Nike Showroom (Project)
NIKE presented us with a unique challenge for their Toronto Showroom: help create an environment that showcases a strong brand expression while being flexible enough to accommodate constantly evolving collections and product stories tailored to specific audiences. The answer lies in a multi-level approach that trades in-your-face application of colour and bold imagery for what initially appears…
IGNITE – Empowering Students’ Union (Project)
Humber Students’ Federation, a student-led organization operating in the sphere of student life at Humber College and sister university Guelph-Humber, came to Jacknife with a mission for a complete rebrand. Despite high favourability and job approval ratings from the student body, the HSF brand suffered from an institutional visual identity and name that, in the…
Nike Canada HQ Branded Environment (Project)
Nike’s Workplace Design team out of Beaverton, Oregon approached Jacknife to help envision Nike Canada’s brand new headquarters. The brief? Bring to life a workspace that inspires creative thinking and connects staff and visitors to each other and to the brand. We needed to create a branded environment which celebrates the uniqueness of the Canadian market…
ACE Bakery Branded Environment (Project)
ACE Bakery came to us with a quest to help revamp their corporate office—which was becoming a bit stale—into a space that celebrates their employees and their products. So we dove right in. Because ACE is a younger company and doesn’t yet have extensive historical roots, the branding of their new headquarters hinged on its…
Weston Bakeries Branded Environment (Project)
Weston Bakeries came to us with a quest to give their out-of-date office space a much-needed facelift. With the concept of “fresh forward,” we began to unearth 100 years a of history, images, and archived relics that served as the core of the design. The challenge was to create an engaging space that energized those…
Smarter. Faster. Tougher. (Project)
In preparation for the 2015 Pan Am Games, the Design Exchange set up shop in Toronto’s historic Distillery District. The exhibit, Smarter. Faster. Tougher. examined the overlapping relationship between fashion and technology in the world of athletic wear. Jacknife united these topics through a visual system based on a universally recognizable link: laundry instructions. In addition to…
Union Juice in BlogTO (Journal)
Union Juice just launched their bigger, second location at John and Adelaide in Toronto with some coverage by BlogTO. Jacknife handled the branding and environmental design for this quick serve restaurant alternative which serves up fresh, healthy and nutritious options with a focus on made to order juices, smoothies, panini sandwiches, salads and other healthy snacks….
Union Juice Branding (Project)
With smoothie counters and Açaí bowls rapidly gaining a cult following, a juice company seeking to create an elevated experience engaged us to help them build a brand based on notions of community, design, and freshness. We conceived a brand narrative told through spaces that evoked a community feel and connected stores to their locales…
Rebranding An Icon (Project)
In 2014, after nearly four decades of business, Second Cup was faced with a stark reality: it was an aging brand in a crowded marketplace with consumers trending away from its offerings. The company realized it was losing relevance with both its core audience and with younger coffee drinkers. An enduring economic downturn, increasing competition, decreasing…
Wilbur Brand Launch (Project)
Wilbur Mexicana is a Mexican restaurant in the Fast Casual category, an emerging Canadian market that offers a higher quality dining experience than the typical QSR format we’ve become accustomed to. With little connection to Mexican cuisine, founders Will and Baird Cumberland recognized they would have a difficult time competing in a category dominated by…
Corporate Environments (Capability)
From back office to store front Remember that old job where you sat in a cubicle with the inspirational ‘Positivity’ poster of the guy at the top of the mountain with his arms risen in triumph and silhouetted by the rising sun? Nah, us neither. But you can picture it can’t you. Uninspired. Tired. Soul…
WIND Brand Launch (Project)
The launch of WIND Mobile marked the beginning of fundamental change within the Canadian wireless landscape. Built on actual conversations happening among Canadians who are passionate about improving the level of wireless service in this country, WIND provides voice, text and data services to their customers and engages with them directly to jointly create a…
TV Day Event Design (Project)
TV Day is an annual conference developed by the Television Bureau of Canada. The conference is designed to bring Canadian media & marketing professionals together to celebrate the power of TV, discuss research and current statistics about TV’s ability to reach consumers and most importantly, discuss how TV and social media co-exist. The TVB hired…
Design Thinkers Event (Project)
DesignThinkers is an annual, two-day design conference hosted by the Association of Registered Graphic Designers of Ontario (RGD Ontario). Attracting over 1,000 participants, it’s Canada’s largest, most important graphic design event and provides a forum for professionals from several areas of the marketing and creative mix to listen, learn and interact with peers from across…
iQ Foods (Project)
TASTY HEALTHY & FAST. From the beginning, IQ Food Co. was about healthy food. With the prevalence of pseudo ‘fresh’ and ‘healthy’ fast food options, IQ thought they could do a better job of bringing fresh, healthy and in many cases local options to Toronto’s financial district. Needless-to-say, we were happy to be part of…
Eye Candy (Project)
Over the past decade we’ve created a Smörgåsbord of art projects. We’ve had the chance to flex our own creative muscles but have also had the pleasure of collaborating with a lot of talented visual artists. These are some of our favourites.
Nike Art of Speed (Project)
Nike was born from one man’s obsession with making athletes faster, so it was no doubt surprising when they began to see a growing consumer movement towards buying Nike as active lifestyle fashion. In an effort to capture their fair share of this growing segment, Nike approached us to create a Toronto event that would…