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Solei Branding (Project)

Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…

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Experiential + Events (Capability)

This ain’t no sampling program Our events and branded activations leverage cunning creative strategy, immersive design execution and high technology integration to tangibly connect your audience to your brand. We do this by leveraging social engagement and amplification, influencer and advocate networks and crafting visceral brand moments that your audience will not soon forget. We…