Graphic Design

Woolwich Dairy Rebrand (Project)

Woolwich first came to us to improve its on-shelf brand presence: the challenge arose because products were spread across three in-store areas, with no cohesive look or continuity across SKUs. The ask was to re-name the brand and re-design its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence,…

Day & Ross Rebrand (Project)

Day and Ross, a North American transport and logistics company, approached us to help unify its brand while creating a fresh look that communicated their values, history and future-looking aspirations. Day and Ross needed to bring together its various divisions into one cohesive master brand and create excitement around their vision for the future of…

RIFF Branding (Project)

Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…

Solei logo

Solei Branding (Project)

Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…

general assembly logo

General Assembly Branding (Project)

When the founder of a new fast, casual and gourmet pizza restaurant set to open right across the street from us approached Jacknife to help brand his new venture, we were all in. The vision for what became General Assembly aimed to celebrate the art of hand-crafted food thoughtful design while embracing the power of technology. As…

Onondaga heritage collection photo of men

Onondaga’s 100th Anniversary (Project)

Onondaga Camp, one of the oldest camps in Canada was celebrating its 100th year, and approached Jacknife to create engaging designs to help commemorate its centennial anniversary. The honour of celebrating 100 years of a Canadian icon was not lost on us, and so, with a quest to freshen up their mark for the big day, as…

Impact Kitchen logo design red background

Impact Kitchen Branding (Project)

Impact Kitchen came to us with a vision to create a space that encouraged people to be more conscious of how they fuelled their bodies and what they consumed daily. Their goal was to offer food made with great ingredients, is prepared fresh, and tastes delicious. We worked closely with the Impact Kitchen team to…

Weston Foods nurses background

Weston Foods Rebrand (Project)

Gearing up for an internal brand launch, Weston Foods approached Jacknife with an exciting challenge: to help freshen up the brand and make it bolder, more dynamic, and redefine the future of Weston Foods. The brand has historically been known (and loved) for their bread and bakery products, and our team was tasked with helping…