Journal
St. Joesph’s Toronto Awards Jacknife Creative Agency of Record (Journal)
St. Joseph’s Health Centre Foundation has awarded Jacknife as its Creative Agency of Record. Known for providing patients from all backgrounds equal access to compassionate care for body, mind, and spirit, St. Joseph’s Toronto has played a vital role in the nation’s development of modern healthcare for over 100 years. Born with innovation in its…
Branding Survival Guide: How to Choose the Right Agency Partner (Journal)
Choosing the right branding agency for your business can have a significant impact on the success of your brand. It can be a daunting process, so we’ve put together some tips that can help you make this big decision: 1. Define your goals and needs. Before you start looking for a branding agency, you need…
Fullscript Awards Jacknife Creative Agency of Record (Journal)
Fullscript has awarded Jacknife as its Creative Agency of Record! Known for being the one place to dispense and manage healthcare’s best supplement plans – Fullscript is looking to reposition its brand as the recognized leader in their industry with a slew of marketing and communication efforts, including a new website launching soon. As part…
Branding Survival Guide: What Kind of Agency Do I Need? (Journal)
In today’s competitive business landscape, building a strong brand is crucial to help stand out and make a lasting impression on your target audience. However, creating a consistent brand that truly reflects your company’s values and resonates with your customers is no easy task. That’s where a branding agency comes in. Unfortunately, marketing industry speak…
Environments that Elevate Brand Engagement & Creativity (Journal)
How investing in great interior branding for your corporate office can benefit your business. In the pursuit of creating greater brand engagement with your internal team as well as customers, look no further than your own corporate headquarters, where you have an opportunity to inspire and engage through the brand that you’ve worked so hard…
Strategy Magazine Features Jackson-Triggs Rebrand (Journal)
Our collaboration with Jackson-Triggs is featured in Strategy Magazine. The article details the rebrand we designed for Jackson-Triggs’ Proprietor’s Selection wine bottles. “The new design, which resulted from more than two years of planning and design by the Arterra marketing team and agency partner Jacknife, incorporates a range of colours representative of each variety, as…
Jacknife Sponsors RGD’s Trailblazer Awards 2023 (Journal)
The RGD’s Student Awards are open for 2023, and Jacknife is proud to sponsor this year’s Trailblazer Award. The Trailblazer Awards recognize and support design students from underrepresented and marginalized communities. In 2021, RGD’s Student Awards program launched the Trailblazer Awards to acknowledge the students’ hard work, resilience, and design skills, and to provide financial…
Toronto Life Magazine features Jacknife’s founders (Journal)
Featured in Toronto Life Magazine, Jacknife Co-Founders Mike & Mikey discuss how they started out over 26 years ago to build a company focused on helping small to internationally recognized businesses build value through creativity. “We’ve always believed in a diverse and holistic approach in helping our clients connect with their audiences.” From the company’s…
Play’s the Thing (Journal)
From the earliest days of the pandemic, we have all been touched by the power of design to communicate crucial information in relatable ways, provide clear instruction, and help us safely navigate environments. The “Keep 2m Apart” floor decal has become a ubiquitous feature of our landscape. As the number of the fully vaccinated…
3 Lessons for Building Authentic Brands (Journal)
Now more than ever, it’s expected that brands are ‘authentic.’ We hear this a lot these days. ‘Be authentic.’ You might feel pressured, even intimidated, and think you need to do a complete 180, but what we’ve learned by working with brands across a diverse range of industries is that authenticity can’t simply be…
Jacknife’s Feature in Strategy Magazine (Journal)
Jacknife is part of Strategy’s Indie List, highlighting how we’ve demonstrated flexibility and adaptability, turning chaos into creativity in the face of uncertainty. The feature discusses our integrated approach and the power of design thinking in modern business. In conversation with our leadership team, co-founders Mikey Richardson and Mike Kelar express that the most successful…
Creativity Always Finds a Way (Journal)
A new year comes with a sense of new beginnings—a time for reflection and renewal. Through our experience building brands in a year unlike any other, patterns emerged and we were reminded that design is the ultimate connector. Even in the face of adversity, design as a discipline is inherently and uniquely positioned to help…
Happy Holidays from Jacknife (Journal)
Phew, what a year. As crazy as it was, we found solace in the power of creativity and our belief that all young people deserve a chance to develop their creativity was strengthened—especially in areas that are often overlooked. So this year, we’re donating to The Cheryl Lynn Rutledge Northern Indigenous Student Award Fund on behalf of…
5 Things We Wish Someone Told Us Before Becoming Founders (Journal)
Celebrating 25 years of working together, Jacknife co-founders Mikey Richardson and Mike Kelar reflect on lessons they’ve learned since starting their first design studio in a recent interview with Authority Magazine. Below they share the simple philosophy that guides their work, why balance is key and the positive impact of the creative process. / What…
Designing for the Future of Work (Journal)
In December of last year, Jacknife facilitated a workshop in collaboration with The School of Communications, Media, Arts and Design at Centennial College. The event brought together students, faculty and industry experts to explore how The School could best prepare its graduates for the future of work and inform multidisciplinary programming. We were being proactive…
Re:Design with Ali Lalani (Journal)
EXPLORING THE POWER & VALUE OF DESIGN We recently sat down with one of our clients, Ali Lalani, owner of General Assembly—a fast-casual gourmet pizza restaurant in downtown Toronto—to chat about the power of design: / Ali Lalani on the power of design: “I think that design is often overlooked when creating a brand—any…
Your 2pm fix just got sweeter (Journal)
As holiday products start to permeate shelves across the country, we’re excited to see the launch of our very own seasonal confectionary work with Nestlé. In vein with our office’s sweet tooth, we worked on festive designs for Turtles, Kit Kat, Smarties and Quality Street, letting our designers’ imaginations play on the holiday looks of…
So you want to design a recreational cannabis brand in Canada? (Journal)
Over the last four years here at Jacknife, we’ve been lucky enough to play an active role in branding and developing cannabis brands for licensed producers, medical educators, and commercial advocates. We’ve worked to define, position and craft a new wave of brands entering an unknown market at the flip of a switch. On October…
Cannabis branding—our high five (Journal)
The new cannabis aesthetic is here, and it’s forcing brands to shed the stoner image and look to a more diverse, sophisticated, and nuanced consumer. Sleek branding, engaging activations, and an honest communication approach are beginning to re-introduce cannabis products to the masses. (Canadian brands have to get more creative with this, given current restraints…
Newsprint November 2017 (Journal)
/ Jacknife is shortlisted for Design Agency of the Year Its the first time Strategy has expanded its Agency of the Year program to include Design Agencies and we’ll find out in a fancy gala on November 9th if we’re the top of the crop. We already feel like we are, and our mom’s will…