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Journal

3 Lessons for Building Authentic Brands (Journal)

Now more than ever, it’s expected that brands are ‘authentic.’   We hear this a lot these days. ‘Be authentic.’ You might feel pressured, even intimidated, and think you need to do a complete 180, but what we’ve learned by working with brands across a diverse range of industries is that authenticity can’t simply be…

Jacknife’s Feature in Strategy Magazine (Journal)

Jacknife is part of Strategy’s Indie List, highlighting how we’ve demonstrated flexibility and adaptability, turning chaos into creativity in the face of uncertainty. The feature discusses our integrated approach and the power of design thinking in modern business. In conversation with our leadership team, co-founders Mikey Richardson and Mike Kelar ​express that the most ​successful…

Creativity Always Finds a Way (Journal)

A new year comes with a sense of new beginnings—a time for reflection and renewal.    Through our experience building brands in a year unlike any other, patterns emerged and we were reminded that design is the ultimate connector. Even in the face of adversity, design as a discipline is inherently and uniquely positioned to help…

Happy Holidays from Jacknife (Journal)

Phew, what a year. As crazy as it was, we found solace in the power of creativity and our belief that all young people deserve a chance to develop their creativity was strengthened—especially in areas that are often overlooked. So this year, we’re donating to The Cheryl Lynn Rutledge Northern Indigenous Student Award Fund on behalf of…

5 Things We Wish Someone Told Us Before Becoming Founders (Journal)

Celebrating 25 years of working together, Jacknife co-founders Mikey Richardson and Mike Kelar reflect on lessons they’ve learned since starting their first design studio in a recent interview with Authority Magazine. Below they share the simple philosophy that guides their work, why balance is key and the positive impact of the creative process.   / What…

Designing for the Future of Work (Journal)

In December of last year, Jacknife facilitated a workshop in collaboration with The School of Communications, Media, Arts and Design at Centennial College. The event brought together students, faculty and industry experts to explore how The School could best prepare its graduates for the future of work and inform multidisciplinary programming. We were being proactive…

Re:Design with Ali Lalani (Journal)

EXPLORING THE POWER & VALUE OF DESIGN We recently sat down with one of our clients, Ali Lalani, owner of General Assembly—a fast-casual gourmet pizza restaurant in downtown Toronto—to chat about the power of design:   / Ali Lalani on the power of design: “I think that design is often overlooked when creating a brand—any…

nestle holiday stars

Your 2pm fix just got sweeter (Journal)

As holiday products start to permeate shelves across the country, we’re excited to see the launch of our very own seasonal confectionary work with Nestlé. In vein with our office’s sweet tooth, we worked on festive designs for Turtles, Kit Kat, Smarties and Quality Street, letting our designers’ imaginations play on the holiday looks of…

close up of mac computer

So you want to design a recreational cannabis brand in Canada?  (Journal)

Over the last four years here at Jacknife, we’ve been lucky enough to play an active role in branding and developing cannabis brands for licensed producers, medical educators, and commercial advocates. We’ve worked to define, position and craft a new wave of brands entering an unknown market at the flip of a switch. On October…

cannabis branding

Cannabis branding—our high five (Journal)

The new cannabis aesthetic is here, and it’s forcing brands to shed the stoner image and look to a more diverse, sophisticated, and nuanced consumer. Sleek branding, engaging activations, and an honest communication approach are beginning to re-introduce cannabis products to the masses. (Canadian brands have to get more creative with this, given current restraints…

freshly baked branded environment

Branded corporate environments turn bored employees into brand influencers (Journal)

by Cameron Wykes, President at Jacknife Design Inc. One of the biggest challenges to face most brands, is the need to stay relevant in today’s fast moving marketplace. When Jacknife is called in to help, we naturally look at every brand touchpoint, to see where we can drive greater impact. But it’s often in the…

Jacknife News ticket with yellow background

Newsprint November 2017 (Journal)

/ Jacknife is shortlisted for Design Agency of the Year Its the first time Strategy has expanded its Agency of the Year program to include Design Agencies and we’ll find out in a fancy gala on November 9th if we’re the top of the crop. We already feel like we are, and our mom’s will…

Now that technology distribution has virtually touched every industry, how resilient is your company’s brand? (Journal)

by Cameron Wykes, President at Jacknife Design Inc. When I ask prospective clients to name three of their brand engagement touch points, without fail, they start naming advertising initiatives. It was my wise friend Will Novosedlik who said that “engagement comes from the interaction with a brand, not the ad… and all you should expect…

Jacknife's Holiday Gift Guide

Jacknife Holiday Gift Guide (Journal)

Make holiday shopping better(er), buy your loved ones cool stuff created by Jacknife. We’ve got something for everyone on your list…. Already blessed with the ultimate gift, all this lucky dude needs is a few Jacknife essentials to make his hectic life a little bit easier. Give him a quiet Sunday morning on the ice…

Arc Productions logo

Re-branding Arc Productions (Journal)

We’re happy to present our most up to date work with Arc Productions – who recently just moved across the street from us! Make sure to check out their new location and follow them on Facebook and Twitter! / About the Brand Arc Productions is one of the largest animation studios in Canada that creates spectacular CG…

variety of Lunatik Athletiks Socks

Lunatik Athletiks Socks (Journal)

When Kelly the passionate founder and CEO of Lunatik Athletiks approached us she was on a mission to change the compression sock market from dull and dreary to lively and energetic. She explained to us how Lunatik Athletiks is committed to creating synergies of fabulous design with medical efficacy so you can express your unique…

Celebrating our 10 Year Partnership With Scott Sports

Celebrating our 10 Year Partnership With Scott Sports (Journal)

For the past ten years we’ve been working in partnership with Scott Sports to redefine, redesign, and refine the mountain experience for snow sports enthusiasts. We’ve formed a long lasting friendship with the Scott Sports team over the years while working on over 40 projects. From the hundreds of brainstorming sessions on Skype to our…

Field Report No.2: The 2016 Interior Design Show (Journal)

The Interior Design Show has always been seen as the show that shapes the design industry for the year to come. Now going into its 18th year, we see IDS as the event where both Canadian and international designers showcase their innovative services and products. We noticed that this year the show wanted attendees to focus on the…

Field Report

Field Report No.1: Winter Outdoor Retailer 2016 (Journal)

We’ve seen a big shift in culture in relation to how we experience the outdoors.  With glaciers shrinking and unpredictable weather conditions affecting all of us, the mass consumer seems to be rekindling their love affair with nature. This newly rekindled romance has got me thinking, why are people getting outside? It might be a…

Makers of the unmade Paddl

Makers of the Unmade No. 2: Paddl Infuser Makes for Thirsty Work (Journal)

Lifestyle is one of the most rewarding categories to work in. Inspiration comes easily from the waking moments of life. Every sigh of frustration presents an opportunity to make a difference. The results are tangible, easily accessible and usually measured in smiles. The warmer moments of Summer 2015 found a number of parched Jacknifers considering…