Logos
Alphabyte Rebrand (Project)
As a data analytics business, the brand and site content can seem dry and overwhelming. Our challenge was to “Simplify the Complex” with a new design system and website that was more approachable and better expressed their values and services. Our visual and content solution was designed to demonstrate Alphabyte Solution’s proven expertise, human connection,…
Inniskillin Rebrand (Project)
Founded by Karl Kaiser and Donald Ziraldo in 1975, Inniskillin is Canada’s original estate winery and industry pioneer. Established in Niagara On The Lake, the name is derived from the famous Irish regiment, the Inniskilling Fusiliers, and rooted in a history of making the impossible, possible. The now-iconic brand had accomplished the unthinkable bringing Canada…
Georgian Rebrand (Project)
Toronto venture capital firm Georgian Partners needed to update their brand and came to Jacknife—for a second time. We were first introduced to the team years before with a quest to better introduce their brand to promising growth-stage prospects by speaking their language and catering to their online habits. While having grown significantly since the…
Laurentis Rebrand (Project)
Canadian Nuclear Partners (CNP) is a commercial subsidiary of Ontario Power Generation (OPG), servicing the needs of and providing industry-leading solutions to the power generation and energy sector on a national and global scale. Working in partnership with The Hive, Jacknife was engaged to help push the brand forward in preparation for future growth. Comprised…
MDA Rebrand (Project)
Founded in 1969, MDA is Canada’s leading space technology company with decades of experience developing custom technology solutions like the Canadarm family of space robotics for the US Space Shuttle program and the International Space Station and three generations of RADARSAT Earth observation satellites. Returning to Canadian control as a private, independent company headquartered in Canada, MDA…
Rilli Brilli Brand & Launch (Project)
Canada’s largest wine producer, Arterra, came to Jacknife to develop new product concepts for hard sparkling sodas as part of their first foray into the ready-to-drink (RTD) category. Working with consumer data and segmentation reports, we understood that our target consumer for one of the products was largely women in their mid-20s to mid-30s with optimistic…
In Good Order Brand & Launch (Project)
Jacknife began working with Arterra, Canada’s largest wine producer, on their innovation pipeline to develop new product concepts for their first foray into the ready-to-drink (RTD) category with wine-based hard sparkling sodas. In auditing the “better for you” space significant to the product’s target demographic, we quickly realized that whatever we did would need to…
Kira Branding (Project)
Kira Systems is a powerful machine learning software that identifies, extracts, and analyzes text in contracts and documents, enabling enterprises to easily find and use trusted information. With a newly developed strategy in place, Kira came to Jacknife to refresh their look in order to better establish their brand in the market and reflect the humanity behind their…
DAIR Rebrand (Project)
The Downsview Aerospace Innovation and Research (DAIR) hub approached us to help them refresh their brand, with an aim to appeal to both industry and an ambitious student demographic and to communicate their innovative initiatives. They wanted a look that appealed to a new generation of aerospace professionals, with an aesthetic that communicates DAIR as…
FUSE Create Rebrand (Project)
Having developed FUSE Marketing Group’s visual identity years ago, the team approached Jacknife to help reinvigorate their identity once again. This time, they were merging two distinct brands offering advertising and experiential into a cohesive offering under a new name: FUSE Create. The ask was to develop a clever system that captured their channel-agnostic approach…
Good Supply Branding (Project)
Jacknife was tasked with creating a recreational cannabis brand for a well-informed, enthusiast audience. From our research, we identified that in contrast to all other segments, these smokers have the greatest amount of knowledge and experience in the category. As the highest proportion of current users (and the highest spenders), they have the most experience…
Woolwich Dairy Rebrand (Project)
Woolwich first came to us to improve its on-shelf brand presence: the challenge arose because products were spread across three in-store areas, with no cohesive look or continuity across SKUs. The ask was to re-name the brand and re-design its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence,…
Day & Ross Rebrand (Project)
Day and Ross, a North American transport and logistics company, approached us to help unify its brand while creating a fresh look that communicated its values, history and future-looking aspirations. Day and Ross needed to bring together its various divisions into one cohesive master brand and create excitement around their vision for the future of…
Inagene Branding (Project)
The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned scientists and experts in the space, makes it easier for patients and physicians to find the safest and most effective pain management options through a comprehensive genetic test. Because Inagene had to speak to two distinct types…
RIFF Branding (Project)
Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…
Solei Branding (Project)
Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…
Weston Foods Rebrand (Project)
Gearing up for an internal brand launch, Weston Foods approached Jacknife with an exciting challenge: to help freshen up the brand and make it bolder, more dynamic, and redefine the future of Weston Foods. The brand has historically been known (and loved) for their bread and bakery products, and our team was tasked with helping…
IGNITE – Empowering Students’ Union (Project)
Humber Students’ Federation, a student-led organization operating in the sphere of student life at Humber College and sister university Guelph-Humber, came to Jacknife with a mission for a complete rebrand. Despite high favourability and job approval ratings from the student body, the HSF brand suffered from an institutional visual identity and name that, in the…
Aphria Medical Branding (Project)
In the process of working on several recreational brands for Aphria—a Canadian Licensed Cannabis Producer—we were tasked with helping re-focus and re-brand their Medical business as well. Our task was to give the Aphria Medical brand a more sophisticated, trustworthy appearance and brand positioning. We got to work by aligning on a strategy that makes…
Pride at Work Canada Branding System (Project)
Pride at Work Canada is an organization founded in 2008 by a group of dedicated volunteers; they started with a vision to improve the climate of inclusiveness for LGBTQ2+ people in Canadian workplaces. With over 80 national and regional partners, their efforts empower employers to foster workplace cultures that recognize LGBTQ2+ employees as an integral…