Packaging
Omega Nutrition Rebrand (Project)
Company Background: Omega Nutrition’s Decades of Nutritional Innovation Omega Nutrition, a true original in the food and beverage manufacturing industry, has been a beacon of health for individuals of all lifestyles and dietary preferences for over 30 years. Universally celebrated, this well-respected brand has consistently delivered high-quality, clean, and nutritional products. Its legacy of excellence…
Crumps’ Naturals Rebrand (Project)
Crumps’ Naturals wanted to update its brand identity and packaging for its line of dog treats. Jacknife was invited to develop a new identity treat bag with a new identity and help establish the brand as a premium provider of products that nourishes the whole dog – physically, mentally, and emotionally. The brand’s visual world…
IMBZZL Branding (Project)
David and Cynthia Enns left their careers in finance to invest everything into the wine industry, putting it all on the line to pursue their dreams. Launched in 2003, the Laughing Stock Vineyards (LFNG) quickly became recognized and valued in the British Columbia VQA community and beyond for the quality of its wines, inspiring origin…
Inniskillin Rebrand (Project)
Founded by Karl Kaiser and Donald Ziraldo in 1975, Inniskillin is Canada’s original estate winery and industry pioneer. Established in Niagara On The Lake, the name is derived from the famous Irish regiment, the Inniskilling Fusiliers, and rooted in a history of making the impossible, possible. The now-iconic brand had accomplished the unthinkable bringing Canada…
Rilli Brilli Brand & Launch (Project)
Canada’s largest wine producer, Arterra, came to Jacknife to develop new product concepts for hard sparkling sodas as part of their first foray into the ready-to-drink (RTD) category. Working with consumer data and segmentation reports, we understood that our target consumer for one of the products was largely women in their mid-20s to mid-30s with optimistic…
In Good Order Brand & Launch (Project)
Jacknife began working with Arterra, Canada’s largest wine producer, on their innovation pipeline to develop new product concepts for their first foray into the ready-to-drink (RTD) category with wine-based hard sparkling sodas. In auditing the “better for you” space significant to the product’s target demographic, we quickly realized that whatever we did would need to…
Good Supply Branding (Project)
Jacknife was tasked with creating a recreational cannabis brand for a well-informed, enthusiast audience. From our research, we identified that in contrast to all other segments, these smokers have the greatest amount of knowledge and experience in the category. As the highest proportion of current users (and the highest spenders), they have the most experience…
Woolwich Dairy Rebrand (Project)
Woolwich first came to us to improve its on-shelf brand presence: the challenge arose because products were spread across three in-store areas, with no cohesive look or continuity across SKUs. The ask was to re-name the brand and re-design its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence,…
Inagene Branding (Project)
The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned scientists and experts in the space, makes it easier for patients and physicians to find the safest and most effective pain management options through a comprehensive genetic test. Because Inagene had to speak to two distinct types…
RIFF Branding (Project)
Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…
Solei Branding (Project)
Aphria, one of the largest Licensed Producers of cannabis in Canada, had approached Jacknife to create its first recreational cannabis brand. Working with consumer data and segmentation reports, we quickly understood that our target consumer—largely suburban women who still held some stigma about cannabis—needed a cannabis offering positioned like a true CPG brand that they…
Your 2pm fix just got sweeter (Journal)
As holiday products start to permeate shelves across the country, we’re excited to see the launch of our very own seasonal confectionary work with Nestlé. In vein with our office’s sweet tooth, we worked on festive designs for Turtles, Kit Kat, Smarties and Quality Street, letting our designers’ imaginations play on the holiday looks of…
Aphria Medical Branding (Project)
In the process of working on several recreational brands for Aphria—a Canadian Licensed Cannabis Producer—we were tasked with helping re-focus and re-brand their Medical business as well. Our task was to give the Aphria Medical brand a more sophisticated, trustworthy appearance and brand positioning. We got to work by aligning on a strategy that makes…
For Better Living. (Project)
It’s been a banner time for advocates of medical cannabis. Federal legislation created a new market essentially overnight triggering a ‘green rush’ in the Great White North. Despite the legal status of the category, a lingering stigma surrounding marijuana had many of the early entrants trying to legitimize their place in the medical community. A…
Lunatik Athletiks Socks (Journal)
When Kelly the passionate founder and CEO of Lunatik Athletiks approached us she was on a mission to change the compression sock market from dull and dreary to lively and energetic. She explained to us how Lunatik Athletiks is committed to creating synergies of fabulous design with medical efficacy so you can express your unique…
Union Juice in BlogTO (Journal)
Union Juice just launched their bigger, second location at John and Adelaide in Toronto with some coverage by BlogTO. Jacknife handled the branding and environmental design for this quick serve restaurant alternative which serves up fresh, healthy and nutritious options with a focus on made to order juices, smoothies, panini sandwiches, salads and other healthy snacks….
Rebranding An Icon (Project)
In 2014, after nearly four decades of business, Second Cup was faced with a stark reality: it was an aging brand in a crowded marketplace with consumers trending away from its offerings. The company realized it was losing relevance with both its core audience and with younger coffee drinkers. An enduring economic downturn, increasing competition, decreasing…
Wilbur Brand Launch (Project)
Wilbur Mexicana is a Mexican restaurant in the Fast Casual category, an emerging Canadian market that offers a higher quality dining experience than the typical QSR format we’ve become accustomed to. With little connection to Mexican cuisine, founders Will and Baird Cumberland recognized they would have a difficult time competing in a category dominated by…
WIND Brand Launch (Project)
The launch of WIND Mobile marked the beginning of fundamental change within the Canadian wireless landscape. Built on actual conversations happening among Canadians who are passionate about improving the level of wireless service in this country, WIND provides voice, text and data services to their customers and engages with them directly to jointly create a…
Stalk & Barrel Brand & Packaging (Project)
With past successes in the US market, craft distillery Stillwaters set out to launch a premium brand of whiskies headlined by Canada’s second-ever single malt whisky. Strategically, Stillwaters had a huge advantage in transparency of process and quality of product. Naming exercises concentrated on the holistic grain-to-glass approach employed at the distillery. Similarly, a simple…