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Woolwich Dairy Rebrand (Project)

Woolwich first came to us to improve its on-shelf brand presence: the challenge arose because products were spread across three in-store areas, with no cohesive look or continuity across SKUs. The ask was to re-name the brand and re-design its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence,…

Founders: Behind the Hustle (Project)

Presented by TruShield Insurance, we created a series of short films featuring a variety of small businesses in the Greater Toronto Area. Our goal was to demonstrate TruShield’s love for, and understanding of, small businesses by showcasing their founders – the dreamers that grind through the daily hustle to make their vision a reality. The…

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

The Thanks Gilmore Campaign (Project)

When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself…

Design Thinkers Event (Project)

DesignThinkers is an annual, two-day design conference hosted by the Association of Registered Graphic Designers of Ontario (RGD Ontario). Attracting over 1,000 participants, it’s Canada’s largest, most important graphic design event and provides a forum for professionals from several areas of the marketing and creative mix to listen, learn and interact with peers from across…

The Pop Shoppe Digital Design

A World in a Bottle (Project)

For Canadians who grew up in the 70’s, heading to The Pop Shoppe was a big deal. It was akin to camping in the back yard or staying up past 8. Unfortunately, The Pop Shoppe fell prey to global competitors and consumer trends towards private label sodas. Nearly 20 years later, a Canadian entrepreneur made…

Mondelez Office Installation (Project)

With a new office and a brand new location, Mondelez was seeking to create a work space that felt less corporate, more playful and engaging. Our task was to embody snack culture in a unique way that told a multitude of brand stories throughout the different levels of the new space. We started by sifting…