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Jacknife:

401 RICHMOND ST. WEST
SUITE 430
TORONTO, ONTARIO
CANADA M5V 3A8

416 506 0202

Websites

RIFF Branding (Project)

Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…

Impact Kitchen logo design red background

Impact Kitchen Branding (Project)

Impact Kitchen came to us with a vision to create a space that encouraged people to be more conscious of how they fuelled their bodies and what they consumed daily. Their goal was to offer food made with great ingredients, is prepared fresh, and tastes delicious. We worked closely with the Impact Kitchen team to…

Ignite Environment design close up

IGNITE – Empowering Students’ Union (Project)

Humber Students’ Federation, a student-led organization operating in the sphere of student life at Humber College and sister university Guelph-Humber, came to Jacknife with a mission for a complete rebrand. Despite high favourability and job approval ratings from the student body, the HSF brand suffered from an institutional visual identity and name that, in the…

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

Booktrack Visual Identity (Project)

Booktrack is the ebook brand with a twist. Every book available on the platform has its own original soundtrack; score and sound effects that sync to your reading speed while you read. More engaging than audiobooks, a new spin on traditional reading experiences, Booktrack is a new entertainment medium that enables people to read, create…

Re-branding Mr. X (Project)

Mr. X—an award-winning visual effects company that’s behind well-known favourites like Pompeii, Robocop, and Fight Club—has been around for over 10 years. Their business is understandably niche, and their site, along with their branding, was quite dated—which, for a visual company, didn’t reflect the incredibly evocative nature of their work. They knew they needed to…

Mark McMorris Identity (Journal)

Almost a year ago today we met Jasen Isaacs, Mark McMorris’s agent in Denver to discuss Mark’s personal branding needs. At the time Mark was training to compete in the Sochi Olympics, but was already making a big scene within the snowboarding world. A few short months after our initial meet we were kicking off the project…

SecurU Digital Branding

SecurU (Project)

SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue. SecurU tasked Jacknife with providing the brand with a foundation that…

The Thanks Gilmore Campaign (Project)

When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself…

Georgian Partners Branding (Project)

Toronto-based venture capital firm Georgian Partners, who have helped finance many successful tech start-ups—think Shopify and Vision Critical—needed to refresh their look in order to compete more vigorously in its category. Its current site and branding were outdated, and unrepresentative of the youthful tech industry in which they worked. Georgian Partners came to Jacknife with…

Toronto Triathlon Festival logo

Rush Hour Redefined (Project)

A complete identity system was created in the months leading up to the inaugural Toronto Triathlon Festival, the world’s only triathlon course that surges directly through the heart of a major metropolitan centre. The system’s focal point is a bold monogram forged from the visual language of street signage. Given the event’s central location, programme…

TV Day Event Design (Project)

TV Day is an annual conference developed by the Television Bureau of Canada. The conference is designed to bring Canadian media & marketing professionals together to celebrate the power of TV, discuss research and current statistics about TV’s ability to reach consumers and most importantly, discuss how TV and social media co-exist. The TVB hired…

new pop shoppe branding

A Blast From The Past (Project)

For Canadians who grew up in the 70’s, heading to The Pop Shoppe was a big deal. It was akin to camping in the back yard or staying up past 8. Unfortunately, The Pop Shoppe fell prey to global competitors and consumer trends towards private label sodas. Nearly 20 years later, a Canadian entrepreneur made…

union juice branding

Meet: Union Juice (Journal)

We’re really excited for the first Union Juice to open end of April at 382 Bloor Street, in the Annex. Be sure to follow @unionjuice on instagram, and @getunionjuice on Twitter for updates! / What We Did Naming and strategic brand positioning Brand Identity Created an extensive brand expressions guide that detailed the brand’s positioning, identity guidelines, brand applications, experiential…