Websites
Alphabyte Rebrand (Project)
As a data analytics business, the brand and site content can seem dry and overwhelming. Our challenge was to “Simplify the Complex” with a new design system and website that was more approachable and better expressed their values and services. Our visual and content solution was designed to demonstrate Alphabyte Solution’s proven expertise, human connection,…
Georgian Rebrand (Project)
Toronto venture capital firm Georgian Partners needed to update their brand and came to Jacknife—for a second time. We were first introduced to the team years before with a quest to better introduce their brand to promising growth-stage prospects by speaking their language and catering to their online habits. While having grown significantly since the…
MDA Rebrand (Project)
Founded in 1969, MDA is Canada’s leading space technology company with decades of experience developing custom technology solutions like the Canadarm family of space robotics for the US Space Shuttle program and the International Space Station and three generations of RADARSAT Earth observation satellites. Returning to Canadian control as a private, independent company headquartered in Canada, MDA…
Kira Branding (Project)
Kira Systems is a powerful machine learning software that identifies, extracts, and analyzes text in contracts and documents, enabling enterprises to easily find and use trusted information. With a newly developed strategy in place, Kira came to Jacknife to refresh their look in order to better establish their brand in the market and reflect the humanity behind their…
DAIR Rebrand (Project)
The Downsview Aerospace Innovation and Research (DAIR) hub approached us to help them refresh their brand, with an aim to appeal to both industry and an ambitious student demographic and to communicate their innovative initiatives. They wanted a look that appealed to a new generation of aerospace professionals, with an aesthetic that communicates DAIR as…
RIFF Branding (Project)
Jacknife was challenged with developing a recreational cannabis brand for a younger, more urban, and highly creative demographic—who is also highly resistant to traditional marketing and has a great BS radar. So we created RIFF: a platform revolving around creativity, collaboration, and pushing boundaries. After getting to know our audience, we fully immersed ourselves in…
Impact Kitchen Branding (Project)
Impact Kitchen came to us with a vision to create a space that encouraged people to be more conscious of how they fuelled their bodies and what they consumed daily. Their goal was to offer food made with great ingredients, is prepared fresh, and tastes delicious. We worked closely with the Impact Kitchen team to…
IGNITE – Empowering Students’ Union (Project)
Humber Students’ Federation, a student-led organization operating in the sphere of student life at Humber College and sister university Guelph-Humber, came to Jacknife with a mission for a complete rebrand. Despite high favourability and job approval ratings from the student body, the HSF brand suffered from an institutional visual identity and name that, in the…
Branding a Challenger (Project)
As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…
Re-branding Mr. X (Project)
Mr. X—an award-winning visual effects company that’s behind well-known favourites like Pompeii, Robocop, and Fight Club—has been around for over 10 years. Their business is understandably niche, and their site, along with their branding, was quite dated—which, for a visual company, didn’t reflect the incredibly evocative nature of their work. They knew they needed to…
Mark McMorris Identity (Journal)
Almost a year ago today we met Jasen Isaacs, Mark McMorris’s agent in Denver to discuss Mark’s personal branding needs. At the time Mark was training to compete in the Sochi Olympics, but was already making a big scene within the snowboarding world. A few short months after our initial meet we were kicking off the project…
SecurU (Project)
SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue. SecurU tasked Jacknife with providing the brand with a foundation that…
The Thanks Gilmore Campaign (Project)
When the sports fans of Jacknife saw Canadian speedskater Gilmore Junio give up his spot at the 2014 Olympics to allow teammate Denny Morrison to race (& bring home a silver medal), it offered a glimpse at sportsmanship and personal sacrifice that inspired our team, and compelled us to do something special for Gilmore himself…
TV Day Event Design (Project)
TV Day is an annual conference developed by the Television Bureau of Canada. The conference is designed to bring Canadian media & marketing professionals together to celebrate the power of TV, discuss research and current statistics about TV’s ability to reach consumers and most importantly, discuss how TV and social media co-exist. The TVB hired…
A Blast From The Past (Project)
For Canadians who grew up in the 70’s, heading to The Pop Shoppe was a big deal. It was akin to camping in the back yard or staying up past 8. Unfortunately, The Pop Shoppe fell prey to global competitors and consumer trends towards private label sodas. Nearly 20 years later, a Canadian entrepreneur made…
Meet: Union Juice (Journal)
We’re really excited for the first Union Juice to open end of April at 382 Bloor Street, in the Annex. Be sure to follow @unionjuice on instagram, and @getunionjuice on Twitter for updates! / What We Did Naming and strategic brand positioning Brand Identity Created an extensive brand expressions guide that detailed the brand’s positioning, identity guidelines, brand applications, experiential…