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Writing

In Good Order Brand & Launch (Project)

Jacknife began working with Arterra, Canada’s largest wine producer, on their innovation pipeline to develop new product concepts for their first foray into the ready-to-drink (RTD) category with wine-based hard sparkling sodas. In auditing the “better for you” space significant to the product’s target demographic, we quickly realized that whatever we did would need to…

Branding a Challenger (Project)

As Jacknife began work with TruShield, a small business insurance provider, we immediately came to understand the challenges of the emerging brand operating in a noisy, highly commoditized market. The existing brand needed an overhaul to create a more appealing, consistent and systematic offering if it hoped to cut through the clutter to attract new…

On the Grid Area Map Mobile

Jacknife is On the Grid (Journal)

Think Wikipedia for cool places curated by designers. On the Grid’s mission is to cover every awesome place in every creative neighbourhood in the world. Needless to say, we jumped at the opportunity to participate. Created by Hyperakt of Brooklyn, On the Grid is a user-friendly guide curated by local designers who want to share the…