Jacknife’s Feature in Strategy Magazine
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Jacknife is part of Strategy’s Indie List, highlighting how we’ve demonstrated flexibility and adaptability, turning chaos into creativity in the face of uncertainty. The feature discusses our integrated approach and the power of design thinking in modern business. In conversation with our leadership team, co-founders Mikey Richardson and Mike Kelar express that the most successful brands use design in a way that’s meaningful for their business.
“Truly evolved brands don’t silo packaging, in store experience, advertising and product design. They think holistically about their brand, which is how designers approach problem solving.”
From working with Canada’s leading wine producer, Arterra Wines, to create two brands, In Good Order & Rilli Brilli, to providing Canada’s leading space technology firm, MDA, with a complete brand overhaul, the article also showcases how our approach has been applied across a spectrum of creative projects.
Whether it’s related to corporate environmental branding like ACE Bakery’s revamped HQ or developing an integrated campaign for free texting and calling app TextNow, our focus has always been on using creativity to solve the challenges of modern business, regardless of the medium.
Head to Strategy Magazine to learn more and read the full article.