Jacknife and St. Joseph's Heath Centre Foundation logos. Jacknife and St. Joseph's Heath Centre Foundation logos. Jacknife and St. Joseph's Heath Centre Foundation logos. Jacknife and St. Joseph's Heath Centre Foundation logos. Jacknife and St. Joseph's Heath Centre Foundation logos.

St. Joseph’s Toronto Awards Jacknife Creative Agency of Record

September 28, 2023
St. Joseph’s Health Centre Foundation has awarded Jacknife as its creative agency.

St. Joseph’s Health Centre Foundation has selected Jacknife as its creative agency to spearhead a comprehensive marketing and branding initiative in collaboration with the foundation, aiming to enhance community engagement and storytelling as part of its ongoing transformative healthcare improvements.

Known for providing patients from all backgrounds equal access to compassionate care for body, mind, and spirit, St. Joseph’s Toronto has played a vital role in the nation’s development of modern healthcare for over 100 years. Born with innovation in its DNA and inclusivity in its heart, they have continuously met the evolving healthcare needs of Toronto’s west-end community and beyond.


“It’s an exciting time at St. Joseph’s Toronto. Thanks to donors, we have just improved over 30 areas across the hospital and are preparing for more transformations ahead. Part of this transformation includes how we share our story with our neighbours and invite them to participate. Jacknife is the right partner for us for this moment in our history,” says Maria Dyck, President & CEO at St. Joseph’s Health Centre Foundation. 


As a part of their multi-year fundraising developments, St Joseph’s Health Centre Foundation will be working with Jacknife on the campaign and tactical marketing-focused work, including strategic and creative positioning development, multifaceted campaign launch, 3-year marketing plan, and campaign executions across different media like print, digital, OOH, Web, Corporate Collateral.


“We are thrilled and honoured to be selected for such a crucial initiative for this important cornerstone of healthcare in Canada. Our team looks forward to the exciting work we’ll do with the St. Joseph’s Toronto team over the coming years,” says Mikey Richardson, Jacknife Co-Founder.


Trina Klinck, Vice President of Communications & Donor Engagement at St. Joseph’s Health Centre Foundation, expressed enthusiasm for partnering with the Jacknife team, “they are brilliant, passionate and, importantly, great listeners. It is a fantastic fit for St. Joesph’s Health Centre Foundation as we evolve our brand and what it means to rally as a community around our healthcare.”


Jacknife is a multifaceted, independent, full-service Branding & Design agency headquartered in Toronto, Canada. With over 25 years of industry experience, Jacknife has been at the forefront of delivering exceptional branding and design solutions to a diverse range of clients. By combining creativity, strategy, and innovation, Jacknife helps brands build business value through the power of creativity.


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