8Plus – Architectural Hardware
8Plus, an architectural hardware supply and consulting agency, had approached Jacknife about a branding and positioning project that would refresh their current identity and position them as a market leader. We worked closely with the team to uncover business insights, goals, and competitive advantages that helped us create a strong positioning, and build a robust foundation for the subsequent design phase.
Once our identity, tone, and narrative were in place, we got to work on creating an aspirational, elegant, and timeless look that reflected 8Plus’s expertise and quality products. We created a new visual identity system with a highly functional brand guide, corporate collateral and various premium promotional materials that would help complement their distinctive and superior service offering. The new sleek look and minimal aesthetic is a reflection of their luxury offerings and will resonate with future clientele.