How Cats Ruined the Economy
Applied Arts
Jacknife had the honour of art directing the 2015 awards issue of Applied Arts. Reflecting on our shared everyday experiences, we chose a theme area we could all agree is becoming less blessing and more curse: digital distraction. Editorial content, including our own feature think-piece focused on the ever-advancing march of technology into even our most private moments. Visually, the issue is marked with a feeling of sensory overload as information competes for reader attention. It’s a cautionary exploration of our new reality featuring visual noise, clickbait and, of course, cats.