iQ Foods


From the beginning, IQ Food Co. was about healthy food. With the prevalence of pseudo ‘fresh’ and ‘healthy’ fast food options, IQ thought they could do a better job of bringing fresh, healthy and in many cases local options to Toronto’s financial district. Needless-to-say, we were happy to be part of such a noble cause. From brand ID to consulting on store concept and brand rollout communications, our partnership with IQ Food Co. is a successful example of the power of an authentic brand whose product lives up to its communications.