Meet the Coach Campaign

Through our on-going work with TruShield, a Canadian small business insurance provider, we developed an evolution of our advertising efforts by creating a fun series of pieces featuring The Coverage Coach.

The Coach is an enthusiastic mentor for a class of small business owners and he’s on a mission to make sure they’ve got their asses covered through all the potential pitfalls that they might encounter as entrepreneurs. 

To stand out in a noisy, highly commoditized market we created the world of TruShield – a fun, humorous and slightly surreal place full of bright, fresh and friendly colours pulled from the brand work we previously established. This is not your standard insurance provider. The coach and his small business protégés were featured on Trushield’s website and in an array of digital, OOH and radio ads across the GTA.