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Red Bull Split Cedar

Red Bull


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Red Bull approached Jacknife to create some key pieces for the Joyride event at Whistler – Crankworks. Our idea was to build a story around the roots of the legendary BC freeride scene. “Split-Cedar” pays tribute to the trailbuilders, woodland characters and freeride pioneers who laid the foundation for history to be made by athletes like Darren Barrecloth and Brandon Semenuk. The limited edition kit of 3 custom illustrated Fox-Carbon helmets was accompanied by a hand painted and lazer etched Basecamp X axe.

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