SecurU is a residential & commercial security services business in Ontario. The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue.

SecurU tasked Jacknife with providing the brand with a foundation that was ownable and allowed it to expand its core business in Ontario. The founder’s personality, particularly his hands-on approach to customer service and passion for the product, was identified as the key differentiator for SecurU and informed the development of the visual identity.

The brand was rebooted with a full identity system, responsive website/mobile experience and collateral materials that better reflected the core values of quality, premium service, and providing commercial & residential clients with security solutions that are tailored to the right fit.