Smarter. Faster. Tougher.

In preparation for the 2015 Pan Am Games, the Design Exchange set up shop in Toronto’s historic Distillery District. The exhibit, Smarter. Faster. Tougher. examined the overlapping relationship between fashion and technology in the world of athletic wear. Jacknife united these topics through a visual system based on a universally recognizable link: laundry instructions.

In addition to the visual system, Jacknife was also tasked with designing the exhibit layout, taking it from floorpan, to 3D mock ups and elevations through to realization while working closely with the team responsible for execution.