Stalk & Barrel Brand & Packaging

With past successes in the US market, craft distillery Stillwaters set out to launch a premium brand of whiskies headlined by Canada’s second-ever single malt whisky.

Strategically, Stillwaters had a huge advantage in transparency of process and quality of product. Naming exercises concentrated on the holistic grain-to-glass approach employed at the distillery. Similarly, a simple visual language stripped of the embellishments typical to the category developed from the distillation process itself. Hand-painted black barrel ends and overlaid arching stencil type illustrate the major difference between a small artisanal distiller like Stillwaters and the mass-market offerings of major producers: this is a whisky made by hand and made for whisky drinkers.