A Blast From The Past
For Canadians who grew up in the 70’s, heading to The Pop Shoppe was a big deal. It was akin to camping in the back yard or staying up past 8. Unfortunately, The Pop Shoppe fell prey to global competitors and consumer trends towards private label sodas.
Nearly 20 years later, a Canadian entrepreneur made it his mission to bring back the brand he had loved as a kid, buying the rights to the name and reformulating some of its more famous flavours.
In 2004, when our efforts began to re-launch The Pop Shoppe, consumer research revealed some deep-seated feelings adults still held for the brand and the role it played in bringing simple joy to their childhood. The brand strategy we developed was predicated on having The Pop Shoppe play the role of safeguarding the fun and irreverence of simply being a kid.
Over the years our work with the brand has covered packaging, advertising, websites, in-store materials, new product development, event and tradeshow exhibits and vehicles. Annual sales have grown from just under $23,000 in year one into the millions, enjoying the highest sales growth in the premium carbonated soft drink category. We like to think we’ve had something to do with that.