Weston Foods Rebrand
Gearing up for an internal brand launch, Weston Foods approached Jacknife with an exciting challenge: to help freshen up the brand and make it bolder, more dynamic, and redefine the future of Weston Foods. The brand has historically been known (and loved) for their bread and bakery products, and our team was tasked with helping expand their expertise.
With a storied past and a beloved legacy, we wanted to honour and evoke the Weston Foods heritage, while presenting it in a modern and approachable way. “Elevate every day moments” become our mandate, creating a logo, visual system, supporting corporate collateral, iconography system, launch materials, and a series of internal videos to bring to life the mission statement and tell the story of the brand’s transition. All of the elements evoked Weston Foods’ rich history, while looking to the future in a modern and sophisticated way. The final product delighted internal employees and stakeholders alike, and positioned Weston Foods to continue leading the Canadian market in whatever direction they choose to venture next. Here’s to all the amazing adventures ahead!