Re-branding Arc Productions
We’re happy to present our most up to date work with Arc Productions – who recently just moved across the street from us! Make sure to check out their new location and follow them on Facebook and Twitter!
/ About the Brand
Arc Productions is one of the largest animation studios in Canada that creates spectacular CG work for theatrical features, television and video on demand. Arc’s client base includes major brands like The Walt Disney Company, DreamWorks Animation, Nickelodeon, Netflix, Focus Features, Mattel, LEGO and much more. Arc came to us wanting some collaboration on reimagining their visual identity before moving into their new space.
/ What we did
Working closely with the Arc Productions team we created a new visual identity for them that uses three forms based on the most basic shapes utilized in character design. We wanted to visualize how animators have the ability to “squash and stretch” shapes to bring to life characters. The colours chosen represented versions of the three primary colours of RGB or screen based images. Overall we wanted to give the hand drawn look and feel in the identity to really tie back into what Arc Productions is all about.
/ Working with Arc we created
- A visual identity system
- Brand Guide
- Printed + digital collateral (business cards, letter head, signage)