At its most basic, graphic design is equal amounts of problem solving and visual communications. It is what magically transforms a seedling concept into an iconic brand, through the careful composition of typography, illustration and photography across multiple touch-points, taking on many forms.
For Jacknife, design is a process of discovery, unique to every situation. It’s the exploration and nuanced expression of business solutions in ways that are meaningful. It’s not dressing up the message, it is the message (hat tip: M. McLuhan). It’s not the chocolate or the peanut butter, it’s the chocolate in the peanut butter (hat tip: Reese’s).
BRANDING PROGRAMS & GUIDELINES
SIGNAGE & INFORMATION SYSTEMS
Graphic Design Samples