Contact Us

Don’t be a stranger.
Say hello!

For Business Inquiries:

For New Talent:



416 506 0202

Under Construction: A Blueprint to Glamour

Posted in campaigns communications

Work Menu

Our relationship with Square One, the largest shopping centre in the West GTA, started 2 years ago when we took on the full rebrand to help position Square One as a premiere fashion destination.

With extensive renovations underway at Square One, the challenge was to embrace the development and to build anticipation to the high end luxury wing anchored by a flagship Holt Renfrew that will be unveiled in 2016.  How does Square One stand out with “Under Construction” story a main theme for most of the major players in the GTA retail industry and all moving towards similar timelines?

Our solution for Square One was to embrace the development.  Showcase the change not hide it.

We collaborated with international fashion photographer Christopher Wadsworth and Fiona Green, international fashion stylist, to stage a high fashion editorial shoot on a snowy below zero day in November.  With a resilient crew and talent, we put on our warmest coats, long johns and steel toe footwear and spent the day shooting outdoors on the working construction site of the future home of Simons.   We created the juxtaposition of high glamour against the raw construction site.  The couture pieces created a dramatic effect against the elements and help to tease the luxury fashion that will be available when the new stores arrive.

The images are being showcased in a “Blueprint to Glamour” campaign that is being rolled out over the next few of months.


Photography – Christopher Wadsworth

Fashion Styling – Fiona Green

Hair – Dat Tran

Makeup – Wendy Rorong

Model – Jade Tenholder / Next

Jadde Tenholder Square One Model Yellow Dress

Jadde Tenholder in blue dress

Square One Model on tablet

Jadde Tenholder Model Blue Dress

Jadde Tenholder on mall wall

Jadde Tenholder on ladder in red dress

Jadde Tenholder in yellow dress

Jadde Tenholder blue dress

Work Menu