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/ Meet the Professor: Wilbur Mexicana Branding

Meet the Professor: Wilbur Mexicana Branding

Posted in branding journal strategy


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Given the recent Strategy Online article and interview with Jacknife partner Michael Richardson on our branding work for Wilbur [read here], a soon-to-open restaurant on King Street West, we thought people might be interested in getting a closer look. The Strategy Online story explains the origins of the moustachioed professor Scoville, but the images below will give you a closer look at the branding.

The restaurant’s set to open quite soon and if you’re in the neighbourhood pass by the front and you’ll probably catch a glimpse of the crew working diligently to get everything up. While you’re waiting for the doors to open, get over to Wilbur Mexicana’s website and join their mailing list.

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