Closeup of a women with her hand resting on her neck, with lots of Coco Lane bracelets. Closeup of a women with her hand resting on her neck, with lots of Coco Lane bracelets. Closeup of a women with her hand resting on her neck, with lots of Coco Lane bracelets. Closeup of a women with her hand resting on her neck, with lots of Coco Lane bracelets. Closeup of a women with her hand resting on her neck, with lots of Coco Lane bracelets.

COCO LANE

Where Elegance Meets Edge in High-End Jewellery

Scope

Photography Corporate Collateral Logo

Contributors

Christopher Wadsworth Photography

COCO LANE began as a one-off piece at the Toronto International Film Festival and was so well-received it became an opportunity to launch a high-end jewellery brand with offices in Toronto and New York.

The brand’s core draws from the jewellery itself. Dubbed soft geo, COCO LANE pieces are characterized by simple geometric forms brought together into broader more organic compositions. It is this literal contradiction that mirrors the nature of a woman. Strong yet compassionate. Complex with simple needs.

Dark and rainy photography, where themes of danger and control collide, provides a moody backdrop for the brand’s logo. The mark, an interlocking circle and square, is itself a contradiction tying two opposing shapes into one elegant form, again taking cues from the collection and reflecting the values of today’s independent fashion-forward women.

A desktop screen showing Coco Lane's website.
Coco Lane Logo.
Coco Lane's logo.
Coco Lane's logo embossed on a black paper.
Coco Lane's magazine open to a page with a women looking somewhere off in the distance.
Various stationary for Coco Lane including pencil, letterheads, business cards, and envelopes.
Late at night a women looking off to a distance and another closer image of it.
A woman wear business attire looking off to the distance.
A woman in a care looking out the window.
Behind the scenes of Coco Lane's photography shoot.

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